The Toyota Land Cruiser is often said to be a living legend in much of the automotive world – evaluated by off-roaders, rough-country workers and a favored vehicle by the UN and NATO forces.
But they seem to be barely sold in the United States.
Toyota sells just over 3,000 Land Cruiser's annually in the US, compared to over 40,000 in Australia's largest market.
This is remarkable for what is the longest in Toyota – a working product in the United States. The Land Cruiser was the only vehicle that Toyota sold for a while in the United States in the early 1960s, as the company developed emissions for its new export sedan.
But now, at a time when sports utility vehicles are the most popular in history, Land Cruiser is a neglected product.
Part of the problem is competition, which has grown fiercely in the high-end luxury SUV segment, where the Land Cruiser sits at a starting price of over $ 85,000. Buyers can choose from high-end SUVs manufactured by Land Rover, Mercedes and Porsche. Toyota even sells the Lexus LX, a full-size luxury that shares many of the features and basics with the Land Cruiser for not much more money.
Toyota has also not updated the Land Cruiser for years and spends little ̵
At least one report says Toyota can withdraw a Land Cruiser from the US after 2022. Soon Johnny MotorTrend Lieberman reported in an Instagram post that he had heard about the plan to cancel the Land Cruiser in the US
Toyota told CNBC that it was not discussing future product plans.
As the Land Cruiser disappears in the US, sales of the smaller, cheaper off-road SUV Toyota 4Runner SUV have skyrocketed over the past few years.