Mark Zuckerberg has found a new platform to protect business practices on Facebook Inc. (196).
On Thursday, the Chief Executive of the Fire Department wrote a 1000-word column in The Wall Street Journal entitled "Facts about Facebook." In this article, Zuckerberg tries to calm investors and the general public about the advertising strategy of the social network and the processing of user data. by justifying the use of Facebook ads. The social network was created to give every voice, he adds, adding that without ads, it will not be possible for this service to be free and accessible to all.
Facebook does not sell user data
Facebook's CEO was keen to say that working with advertisers does not mean that the social network sells user data. Zuckerberg, who admitted that the company's business model "may feel opaque," tried to calm readers that selling people's data would run counter to Facebook's interests and even postpone advertisers from using the service. Facebook simply collects enough data for users to categorize them into separate groups, and then charges advertisers to place targeted ads on these different categories.
what information is displayed in ads and blocking advertisers from accessing them. "You can understand why you see an ad and change your preferences to get ads that interest you," he said, adding that this process offers much greater transparency than television, radio or print.
Happy to Support Regulation
The Cambridge Analyzer scandal has sparked calls to launch police companies like Facebook. In the column, Zuckerberg said he fully supports regulation that promotes transparency, choice and control of data and advertising. "We need to be aware of the ways in which we use information, and people must have a clear choice about how their information is used," he added.
Facebook is not about Clickbait
Facebook is also being criticized for the immediate deletion of "harmful or separating" content. Zuckerberg argues that failure to act faster has nothing to do with greater engagement and is rather the fault of imperfect review systems.
is not perfect – not because we have an incentive to ignore it, "he writes. Zuckerberg added that the negative content in the emissions is bad for Facebook as it puts people off the social network.