Facebook has he made no secret of his desire to attract streamers from the saturated pastures of Twitch. His last volley in the streaming wars? Full profit from a streamer subscription for the next two years.
Facebook partner games manager Josh Maresca made the announcement today on Twitter.
“We are doubling the creators,” he wrote. “Facebook has given up all subscription revenue sharing until 2023! Yes, you read that correctly. You will continue to receive 100% of your subscriptions when purchased on a desktop computer. “
Maresca added that this applies to “Partners, level up and all creators of FB.”
This marks a major continuation of the Facebook initiative launched in August 2020when they initially stopped taking money, the creators made fan subscriptions. Previously, Facebook had to renew its stake – up to 30% of each $ 4.99 subscription – in August 2021.
This now compares favorably to Twitch’s 50% default rate, the starting point for the lion’s share of streamers on the platform (popular streamers usually get the opportunity to negotiate higher rates for themselves). Although Facebook’s streaming functionality is significantly more sophisticated or popular than Twitch’s, the platform takes advantage of the differences in numbers by paying creators better and negotiating so that partners can play licensed music during streams without differs from the music industry. This opened the eyes of streamers to the idea that what is possible for Facebook is probably possible for their chosen platform, owned by Amazon.
“[Twitch], now you are up, ” Twitch partner Sorrey tweeted in response to Maresca’s message.
“[Twitch], PLEASE,” said Twitch partner LarryFishburger in the same thread.
Of course, there are some caveats. To qualify for a Facebook subscription button, you must meet a page eligibility requirements which include 10,000 followers or 250+ “return viewers” and 50,000 post-post engagements or 180,000 viewing minutes over the previous 60 days. Alternatively, streamers can try to become Facebook Gaming partners to get a push, although this program comes with its own set of eligibility requirements. In addition, Maresca specifically noted that this offer only applies when subscriptions are purchased on desktops and recent usage statistics suggest that about 80% of Facebook users are mobile only.
Also, Facebook’s record on this front has some pretty ugly marks. Earlier this year Facebook replaced a number of creators of advertising revenuewhich it had raised to a “technical problem” in response to a Verge investigation. On top of that, it will always be worth noting that Facebook before that inflated video viewing statistics such that advertisers invest significant marketing resources in the site, only to erase the subsequent collapse numerous journalistic sites and independent business.
In other words, Facebook has provided enough examples to support the old adage, “If something looks too good to be true, it probably is.” Even in this particular case, there are enough requirements and asterisks to suggest that Facebook doesn’t actually offer so much to most creators. Then it seems that this is a clever racing move – and not much more.