Businesses and cities across the country require people to wear masks that some people say violate their individual rights.


Melissa Raine Lively’s mascara at a target in Arizona was captured on video for all to see. She recorded destroying the mask display in early July, something she now says she regrets and is being treated for mental illness.

In an exclusive interview with the United States today, Raine Lively, CEO and founder of a public relations firm, said she had lost all her clients and her husband had filed for divorce after videos of her extremely full circulation went viral.

“I think mental illness is really something that has not been addressed as a result of this pandemic,” she said. “Because what happened to me was scary and it changed my life forever. I felt like I had absolutely no control over my actions.”

After her manic collapse in the store, Raine Lively said she was taken for a psychiatric evaluation after her husband called police from their home. She said she stayed in a mental health facility for more than a week.

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Conflicts have erupted in business in recent weeks from Costco to Trader Joe over his demand to wear masks seen in viral videos of buyers’ tirades as coronavirus cases increase.

At a wholesale club in Florida in late June, Kostko was caught in a viral video that showed him screaming at another customer during a face mask dispute. Maples said the video did not show the story and that after the video went viral, he lost his job and received hundreds of threatening texts, emails and voice messages.

For some who have watched fast-paced videos showing people fighting for masks or betting on exchanging racist exchanges, routine follow-up apologies may come as a consequence of being caught misbehaving. public attitude.

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Like Maples, Ryan Lively said she received threatening messages after her July 4 trip to Scottsdale, Arizona. She said she would go on a treatment program next week and wanted to share her story to allow others to fight “to know they are not alone in facing mental illness.”

According to experts, for many people the negative consequences for mental health will outweigh the current crises. Studies show that the extreme stress caused by these events can even lead to longer-term psychiatric disorders. A recent study estimates the death toll from alcohol, drug overdoses and suicide, as people suffering from social isolation imposed by the pandemic could reach 150,000.

Raine Lively shared the video of her downloadable Target masks on her social media accounts, but it went viral when Twitter user @RexChapman posted it and it was viewed more than 10.1 million views as of Wednesday 7/29 night. she shows off her Rolex watch and announces that it costs $ 40,000.

In addition to working to restore her mental health, she says she knows she has more work to do to restore her professional reputation.

“It will take me a long time to regain people’s trust. You know I’ve put my life and career back on track,” she said. “I love what I do and I’m passionate about what I do and I will fight it.”

The extreme stress of the pandemic, she said, caused what she called a “manic bipolar episode.”

“I can absolutely see that how I behaved was incredibly inappropriate not to mention classless and just completely out of character about how I behaved, professionally and personally,” she said.

Target said in a statement to the United States TODAY in early July that a “guest” played a mask on a display in one of his stores in Scottsdale and the Salt River Police Department was called for “additional support.”

Raine Lively said she took all the masks and put them in a stroller and offered to buy them, but told her she couldn’t.

Although police spoke to her at Target and released her when she returned home, she said her husband called the police out of concern for her mental condition. She went live on the Instagram exchange. It was in this video that she told officials she had connections at the White House, asked officials to call President Trump, and said she was a spokesman for QAnon.

“Everything I did was kind and sarcastic, and now I realize that the world obviously took everything I said seriously, really believing it,” she told USA TODAY. “I was not arrested, I was admitted for a mental health assessment. It was something that really opened my eyes to this whole process.”

Her husband, Jared Lively, told the Republic of Arizona, part of the USA TODAY Network, that he was starting to receive text messages from friends who watched Target’s Instagram video on July 4.

He said he feared it was an escalation of a one-day decline in his wife’s mental health and a continuation of a problem he said had occurred the previous year.

“There are a lot of people who have a manic episode like this,” Jared Lively said in an interview with the Republic, noting that he has received death threats. “They just don’t shoot it.”

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The goal will begin to require shoppers across the country to wear masks from Saturday. Raine Lively said she was wearing masks now.

“I certainly want to respect others in the community and follow any mandate,” she said. “I understand that you know that masks are necessary for the business to continue to work, which was obvious to me that you know, my biggest disappointment is all this.”

Contributors: Dalwin Brown, Alia E. Dastagir and Jane O’Donnell, USA TODAY; Richard Ruelas, Republic of Arizona; Jake Allen, Fort Myers News-Press

Follow USA TODAY reporter Kelly Tyco on Twitter: @KellyTyko

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