The group, called Save America, will be run by GOP operative Chris LaSivita, best known as the architect of the Swift Boat Veterans for Truth group, which broke the military records of Democratic presidential candidate John Kerry in 2004
Save America will begin airing ads Tuesday in the states of Florida, Georgia, Pennsylvania, North Carolina, Wisconsin, Iowa and Arizona. They plan to invest $ 25 million in television commercials and another $ 5 million in digital advertising.
Speaking directly about Trump’s base, the first round of commercials plays strongly on the topic of Trump’s law and order. These include testimonies from a husband whose police officer’s husband was killed while on duty and from an African-American whose daughter was killed by a gang member.
“The radical left is trying to destroy our country from within, and Joe Biden is too weak to stop them. This is a concern shared by a growing number of Americans and we intend to spread their message widely in the coming months,” LaCivita said in a statement. in front of CNN.
In a statement to CNN, Linda McMahon, chairwoman of America First Action, said she welcomed the new group’s support.
“Since April, America First has been the only major foreign investor to support President Trump against an army of liberal outside groups. Remaining 65 days and tightening polls, we welcome all allies, whether it’s Preserve America, Club for Growth, the National Rifle Association. , Committee to Protect the President, etc. We have a common goal: Re-election of Donald Trump, “McMahon said.
CNN’s Fredrek Schuten contributed to this report.