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A streaming service was launched with HBO Max AT&T, which "many people said couldn't be done"



The launch of a new subscription video streaming service was a major milestone in AT&T's $ 85 billion deal for Time Warner, CNN's parent company.

After a lengthy court battle, the deal goes into effect in June 2018 and management has been working on plans for HBO Max ever since.
The brand name is known, as is the spring 2020 launch window, but the company keeps details such as monthly service costs.

That will change on Tuesday afternoon as AT&T holds a highly anticipated key investor presentation at Warner Bros. 'renowned studio lot. in Burbank, California.

The Warner Bros. Emblematic Water Tower was named HBO Max logo for the occasion.

"That's a big deal," AT&T chief executive Randal Stefansson said in an interview with the studio's batch, where he released third quarter earnings on Monday.

Stephenson said Tuesday's preview event was the culmination of more than a year of WarnerMedia re-structuring and rethinking.

"You will see the result of something that many people said could not be done when we made the Time Warner deal, which is the smashing of the three silos within Time Warner,

  The famous Warner Tower Bros. has been updated for Tueday's big event.

Previously, the media company had three divisions – HBO, Warner Bros and Turner – with relatively little interaction between them. when the deal went into effect and dismantled some of the walls that had been built over the years. Depending on who you ask internally, the process was painful or useful, disruptive or necessary.

By "combining these three companies together, we create something really powerful that couldn't be done otherwise," said Stevenson, "The idea that you can straighten out a product, HBO Max, that requires deep HBO integration , Warner Bros. and Turner, not to mention Otter Media, which is also a big part of it – man, many people said it couldn't be done. This is exciting. "

AT&T said Monday that it intends to spend about $ 2 billion on HBO Max over the next two years.

The company's stated goal is to register 50 million subscribers by 2025, five years from launch.

AT&T has more than 170 million customers in its wireless, telephone, broadband and television businesses, and these customers will see extensive promotions for HBO Max in the coming months.

HBO is now offering a streaming subscription option known as HBO Now

But HBO Max will have a much more complete library than television

This is a more direct challenge to Netflix's likes, although industry experts point out that so-called "streaming wars" are not a zero sum game, since many

Netflix, Amazon Prime and Hulu have a huge start, with Apple launching a subscription package called Apple TV + on Friday. And in mid-November, Disney enters the space with Disney +.

  Big changes come to AT&T after a shareholder battle

Tuesday's event will allow WarnerMedia to present its vision and plan. Dozens of deals have been announced in recent months for television dramas, sitcoms, films, documentaries and other programs. And plans for further programming will be revealed on Tuesday.

"Max is part of new original programming to extend it from child to adult," WarnerMedia Entertainment Chairman Bob Greenblatt said at a conference earlier this month.

Past hits like "Friends" and "West Wing" will also be available, in some cases, because they are retired by Netflix.


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