Peloton, a retailer of digital exercise equipment, said he chose IPO bankers.
Goldman Sachs and JPMorgan will lead the IPO, according to Bloomberg, who added that the deal could value the company for more than 8 billion dollars.
Founded in 2012, Peloton sells high-tech exercise bikes and treadmills, as well as subscriptions to content distributed on machines, and individual classes for exercises. Peloton's basic bicycle costs $ 2245, and the Peloton track costs $ 4,295.
Read more: The internal story of Peloton, a fitness media company that was rejected over 5,000 times by investors, but now costs $ 4 billion
Peloton was last estimated at $ 4.1
As it sells consumer goods, Peloton may be considered a retail company, but the public market price is expected to be similar to other technology companies, a person familiar with the company said.
Peloton did not reply to a request for a comment.
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