Activision cites this from all 435 million active users per month [MAU] in all its properties, 1
Which means she wants all the other kids to grow up just like Call of Duty, and that’s exactly what Activision is trying to accomplish. During the same call for profit, Activision refined the “multiple entry points” for the Call of Duty franchise through a premium, free to play and mobile phone, citing this as a recipe for success that it intends to incorporate into its other core features.
“Call of Duty is the template we apply to our proven franchises as well as our new potential franchises as we try to increase our audience to a billion players,” said CEO Bobby Kotik.
Kotick later in the invitation said that Activision-Blizzard would increase its operations next year, planning to hire more than 2,000 developers, effectively tripling the size of “certain franchise teams” compared to their size in 2019. This expansion also includes new studios and extensions to existing studios, with Kotick listing Poland, China, Australia and China as regions the company is looking for growth.It’s still not entirely clear what Kotick means for using Call of Duty as a “template,” even as the publisher is likely to step up its franchise development efforts, which it wants to expand in that direction. Another obvious assumption is the focus on multiple entry points, especially since the company recently said it has “multiple” free Warcraft mobile games under development and is apparently using similar mobile tactics with Diablo. What’s a little clearer is who’s coming out of this new plan, as it became clear last week that the developer of Crash Bandicoot 4 Toys for Bob is moving from Crash support to Call of Duty. Although Activision has explicitly denied layoffs, a number of former employees have voluntarily left the studio recently, and several contractors have not had their contracts renewed.
All of this comes as Activision and Sledgehammer prepare for the next premium edition of Call of Duty this fall, which Activision says is “on the way” and is being developed for next-generation consoles. But given the interconnectedness of Call of Duty Mobile, Warzone, first-class games like Call of Duty: Black Ops – Cold War and possible integrations with Sledgehammer’s new game, it’s clear that whatever happens to other Activision features, turning the Call of Duty universe into varieties is fast becoming an even bigger priority than it already was.
Rebecca Valentine is an IGN news reporter. You can find her on Twitter @duckvalentine.