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Activision wants all of its biggest franchises to be like Call of Duty

Shocking no one, Call of Duty continues to do very, very well for Activision-Blizzard – especially now with Warzone. And in response to this success, Activision is ready to adopt the formula that brings big money from each new Call of Duty game and puts all other big franchises in the same form. Today, the company reported revenue for the first quarter of the year, with record revenue for the first quarter of $ 2.28 billion – a whopping $ 2 billion of which is digital. Activision-Blizzard has many segments contributing to this revenue, including Blizzard and its mobile gaming King, but today its reporting was clearly the proudest of how well Call of Duty is doing.

Activision cites this from all 435 million active users per month [MAU] in all its properties, 1

50 million of these MAUs are from Call of Duty alone. In fact, free Call of Duty and Call of Duty mobile devices have tripled the total MAU for all Call of Duty games since they launched last year, and the recent launch of Call of Duty Mobile in China has brought “tens of millions” of new players. further help things.We got even more numbers during the win call, with Activision sharing that players’ costs for Call of Duty Mobile alone in China in the first quarter were on par with the rest of the world, and Call of Duty Mobile now exceeds 500 million downloads and over 1 billion dollars in lifetime revenue since its launch in 2019. In summary? Call of Duty is still huge, growing even more with each new release and update, and Activision’s favorite kid right now.

Which means she wants all the other kids to grow up just like Call of Duty, and that’s exactly what Activision is trying to accomplish. During the same call for profit, Activision refined the “multiple entry points” for the Call of Duty franchise through a premium, free to play and mobile phone, citing this as a recipe for success that it intends to incorporate into its other core features.

“Call of Duty is the template we apply to our proven franchises as well as our new potential franchises as we try to increase our audience to a billion players,” said CEO Bobby Kotik.

Kotick later in the invitation said that Activision-Blizzard would increase its operations next year, planning to hire more than 2,000 developers, effectively tripling the size of “certain franchise teams” compared to their size in 2019. This expansion also includes new studios and extensions to existing studios, with Kotick listing Poland, China, Australia and China as regions the company is looking for growth.It’s still not entirely clear what Kotick means for using Call of Duty as a “template,” even as the publisher is likely to step up its franchise development efforts, which it wants to expand in that direction. Another obvious assumption is the focus on multiple entry points, especially since the company recently said it has “multiple” free Warcraft mobile games under development and is apparently using similar mobile tactics with Diablo. What’s a little clearer is who’s coming out of this new plan, as it became clear last week that the developer of Crash Bandicoot 4 Toys for Bob is moving from Crash support to Call of Duty. Although Activision has explicitly denied layoffs, a number of former employees have voluntarily left the studio recently, and several contractors have not had their contracts renewed.

All of this comes as Activision and Sledgehammer prepare for the next premium edition of Call of Duty this fall, which Activision says is “on the way” and is being developed for next-generation consoles. But given the interconnectedness of Call of Duty Mobile, Warzone, first-class games like Call of Duty: Black Ops – Cold War and possible integrations with Sledgehammer’s new game, it’s clear that whatever happens to other Activision features, turning the Call of Duty universe into varieties is fast becoming an even bigger priority than it already was.

Rebecca Valentine is an IGN news reporter. You can find her on Twitter @duckvalentine.

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