You used to draw more, and Adobe knows it. Surveying more than 2,500 people in the US, the company learned that while half of us report drawing and drawing every week as children, 71% of us almost never do today. As a result, only one third of us feel confident in expressing ourselves in these visual media. Yet 68% of us say they want to be more creative.
The numbers are ringing for me and they are likely to be true for you too. That's why Adobe has announced a surprisingly new product for the rest of us, a way of drawing and drawing without the steep learning curves of Photoshop or Illustrator. It's called Adobe Fresco and today it's free (limited features), $ 1
To anyone who has paid attention to this space, Fresco probably sounds a lot like paper, a watershed sketching application for a created iPad from scholarships from Microsoft's fake Courier tablet project. (The parent company of FiftyThree, sold to WeTransfer last year.) So why hasn't Adobe had something like this before? Okay. ,, they did something! One such application is called Adobe Sketch and has an impressive 4.8 / 5 stars on the App Store today. On top of that, Adobe also offers an iOS app called Adobe Illustrator Draw.
But as Adobe's spokesman said in a message, Fresco notes a noticeable, yet slight, change in strategy. "With the launch of the first wave of Adobe applications, we made mini versions of desktop applications, but the available hardware made it difficult to develop full versions of tablet applications," they say. "We also weren't sure what the iPad would do and how it would fit, but as hardware advanced, we [knew it was] took the time to take a new generation / approach to mobile applications."
This new approach may involve fresh mobile tools, such as the creator of the Adobe Comp website and the UX prototype of Adobe XD. Like Comp and XD, Fresco seems to be a brand new Adobe product that is not just a lightweight version of what it already offers on the desktop. But Fresco looks less official than Comp or XD. It's not just a tool for creative professionals to work with Starbucks without their laptop. It should be a tool for everyone.
Unless we've tried Fresco for ourselves, we can't tell you exactly what's different between it and Adobe's previous tablet sketching programs, beyond that extra focus on usability. That said, the early images we saw of the Fresco-created art are striking – especially the oil strokes that appear to strike and pile up with 3D pigments, just like the analog environment does in real life. These "live brushes", as they are called by Adobe, are powered by the Adobe Sensei AI platform, which is capable of all sorts of amazing visual tricks.
In any case, Fresco will be demonstrated by Adobe during an October tour of all Apple stores, and it appears that Adobe is expanding its competence from "creative pro" to simply "pro".