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After raising $ 125M, Munchery failed to deliver – TechCrunch



Launch delivery of food on request Munchery ceases its business immediately, the launch announced in emails to its customers on Monday.

Founded in 2010, business in San Francisco has raised a total of $ 125 million in venture capital financing, reaching $ 300 million with a $ 87 million round in 2015, according to PitchBook. Munchery is backed by Greycroft, ACME Ventures (formerly known as Sherpa Capital), Menlo Ventures, e.Ventures, Cota Capital, M13 and others.

"Since 2010, we have committed to bringing fresh local and delicious dishes to your homes, along with all our customers across the country," the company said in today's email. "We are happy to work with world-famous chefs, experiment with varied and unique ingredients and recipes, and be part of your holidays and traditions. We also enjoyed the return of our community through food donations, voluntary service and much more. "

The news comes as a bit surprising given that Munchery has cut off 257 employees, or 30% of its workforce, in May following their closure in Seattle, Los Angeles and New York. At that time, the company said it plans to double its largest market, San Francisco, which will help it "achieve profitability in the near future and build long-term and sustainable business."

Munchery, however, these promises. At the height of the 201

8 abortions, Munchery has been struggling for years to find himself in the challenge of supplying food on demand. In order to remain on the surface, the launching form has shifted quite a lot from initial marketing as a food delivery service to supply catering kits to create a $ 8.95 monthly subscription plan for repeat customers and finally , opening a store at the BART Station in San Francisco in an attempt to win the crowd on arrival

Munchery is just the latest series of starter feeds to shut down. Doughbies, an on-demand cookie delivery company, closed its doors in 2018. Sprig, Maple and Josephine are among the others who are hesitant at the pressure of a crowded market.

Munchery did not respond immediately to a request for a comment.


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