There are rumors that Apple has plans for another delicacy to be released with AirPods 3: a significant upgrade to Apple Music, which will not cost subscribers a cent more.
Hits Daily Double announces that Apple Music will add a new high-quality lossless audio streaming that takes streams above the current 256kbps AAC format. This means that people with speakers or headphones should certainly be able to hear the difference when they are introduced.
The exact sound quality is not specified in the report, but the move should bring Apple Music closer to similar to Deezer, Tidal, Amazon Music Unlimited and the upcoming HiFi level of Spotify.
Apple may have an ace up its sleeve. While all of its competitors pay (or are expected to charge) more for their improved audio, Apple Music will apparently offer an upgrade for free to its $ 9.99 per month for subscribers.
Too good to be true?
While this may reflect that Apple does not hope to achieve the quality of the studio offered by Tidal and Amazon, it still sounds almost too good to be true. But this is the information provided by the Daily Daily Double from its “label sources”
Offering high lossless sound accuracy usually costs extra for audiophiles, costing between $ 5 (Amazon Music Unlimited) and $ 10 (Tidal) per month. Although Spotify HiFi still has no monthly costs, the company raised its prices this week, probably preparing for the new level when it arrives.
So in this market, can Apple really decide to offer a lossless streaming upgrade without taking more money? Apparently Apple has the resources to do just that, as it has essentially been handing out Apple TV Plus for a long time.
However, Apple Music, despite its growth, is still some distance behind Spotify in terms of subscriber numbers. If offering an upgrade that others charge for is a way to fill the gap, then it would certainly make sense for Apple to throw in some of its resources to make that happen.
It is also worth noting that the relocation would not be unprecedented for the company. It is known that Apple offers buyers of HD movies a free upgrade to 4K HDR versions when they become available, which certainly was not required to do.
Hits Daily Double announces that the new level will be announced along with AirPods 3, which should appear in the first half of 2021. If the company maintains static subscription prices while offering improved quality, it will certainly be interesting to see how its competitors react.