All this week, people have been celebrating the one-year anniversary of Google Stadia – which was officially yesterday. Yesterday we looked at the reality of Stadia’s game for the past year, as well as various messages for the future. Today, let’s instead look at alternative deadlines for Stadia, with discarded logos, courtesy of Stadia’s branding director Jean-Lou Renoux.
As IveGotHam shared in Stadia’s Subreddit, independent designer Jean-Lou Renou publicly shared some ideas from the process of working with Google and the Google Creative Lab to shape the Stadia brand.
Among things like the explanation for Stadia̵
Starting with the design that is furthest from what Stadia looks like today, Renoux shows a blue-pink Stadia logo created by adding a vertical ripple to a sharp corner of the letter S. This design has even been demonstrated in works on the Stadia Controller box – although the Capture and Google Assistant buttons are missing.
Another alternative design builds the “S” of the Stadia logo from the lines of a twenty-sided matrix – commonly called the D20 by board game fans. Meanwhile, in a version that is certainly closest to what we have today, the Stadia “S” logo looks essentially identical, except that you can see that it is actually made of three-dimensional spiral.
Remarkably, the previous two exemplary works prominently include characters from Fortnite, which has not yet been released on Stadia, along with Assassin’s Creed Odyssey, which was a starting game for Stadia. Given Tim Sweeney’s comments about Stadia as a platform just a few months ago, however, it doesn’t seem likely that the use of this work of art will be used as evidence that Fortnite for Stadia works or has worked.
Similarly, another Stadia-branded work featuring baseball cards for video games includes Overwatch’s Tracer, another game that shows no indication of coming to Stadia. I am personally very intrigued to find out how these cards are designed to be used and whether they will be physical or just digital.
Do you prefer any of these alternative designs to the Stadia logo we have today? Which discarded logo is your favorite? Let us know in the comments.
Title image: Jean-Lou Reno
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