"It's a bad idea for them," Munster tells Yahoo Finance. "
According to Munster, Amazon faces several hurdles bringing its own wireless earbuds to the market, including overcoming its own spotty track record in hardware. While the Kindle has proven to be a runaway hit for Amazon since the first device launched in 2007, Amazon's foray into smartphones and tablets has been far less successful. The company's Fire Phone, a uninspiring device released in 2014 that ran off a version of the Android operating system, was a huge flop. "The Fire Phone's failure has had just as much to do with its uninspiring industrial design as it has a surplus of $ 83 million worth of unsold devices and discontinued the phone roughly a year later."
as much as the operating system itself: a heavily-customized version of Android heavily skewed towards shopping on Amazon.com. As a result, Fire Phone failed to set itself apart from the hundreds of millions of Android devices already on the market then
<p class = "canvas-atom canvas-text Mb Mab (0) – sm Mt (0.8e) – sm "type =" text "content =" The other hurdle of Amazon's AirPods rival faces? and software, the company is able to create a seamless experience with its AirPods, including Bluetooth syncing – a great reason why Apple has sold over 25 million AirPods since they debuted in December 2016. " data-reactid = "27"> The other hurdle of Amazon's AirPods rival faces? Smartphone integration. Because Apple (AAPL) develops its own hardware and software, the company is able to create a seamless experience with its AirPods, including Bluetooth syncing – a great reason why Apple has sold over 25 million AirPods since they debuted in December 2016.
Amazon, however, is not so fortunate. As a third-party developer, the company faces more software and hardware hurdles to offer even a somewhat comparable experience
"Anything that orbits around the phone is where the problem is most acute, and I think it comes down to owning that mobile OS, "Munster adds.
Indeed, creating a somewhat comparable experience for Amazon's earbuds with Alexa would be tricky and require smartphone users to download an Alexa app to fully access the smart assistant's features – something AirPods owners do not have to do on their iPhones. "
" I think it's unlikely that people are going to want to do that: I think it's unlikely that people will want to do that: manage or have to install a separate app to run your headphones, "Munster contends. "Basically, there's a friction there because they [Amazon] do not own the phones. "
For Amazon to have a chance to sell a significant number of its wireless earbuds, Munster contends, the company must accomplish three things: offer excellent audio and seamless Bluetooth (19659011) Then, perhaps, Amazon may have had a shot at competing on Apple's turf
<p class = "canvas-atom canvas-text Mb (1.0e) Mb (0) – sm Mt (0.8em) – data" 19459018 " -reactid = "34"> More from JP: