A worker loads customer orders in a waiting tractor trailer at Amazon’s 1 million-square-foot distribution warehouse, which opened last fall in Fall River, Massachusetts, on March 23, 2017.
John Tlumacki | Boston Globe Getty Images
Amazon said third-party vendors in its market earned more than $ 3.5 billion during this year̵
The company, which did not disclose Prime Day’s total sales, said Prime Day’s sales to third parties had grown even more than Amazon’s retail business.
Prime Day, launched in 2015, has become one of the company’s most important events in retail and marketing. It provides new Prime subscribers and allows Amazon to continue promoting its products and services.
This year’s first day was unusual, as the coronavirus pandemic forced Amazon to withdraw the championship from mid-July to October. The weather means that the holiday shopping season will start earlier than ever. Other major retailers have followed Amazon’s example and launched their discount promotions this month.
The range of products from Echo, Ring, Eero and private brands of Amazon are usually greatly reduced during Prime Day. Amazon said its smaller and cheaper voice-activated smart speaker, the Echo Dot, is the most popular product this year. This year, Prime Day was held in 20 countries.
But the event also saw the active participation of more than 2.3 million small and medium-sized businesses that make up Amazon’s online marketplace. In 2019, third-party vendors saw more than $ 2 billion in sales during Prime Day. This year’s best-selling categories for third-party vendors include bedding, wireless accessories, food and wellness, arts and crafts, and healthcare, Amazon said.
Third-party vendors are of growing importance to Amazon, accounting for about 58% of the company’s total merchandise sold. At that rate, Amazon appears to have generated at least $ 7 billion in sales on its first day this year. Earlier, JPMorgan predicted that the event this year could bring revenue of $ 7.5 billion, while eMarketer has directed sales of nearly $ 10 billion.
The mega-sale is expected to help the company report a record fourth quarter. Combined with holiday sales, Amazon is expected to exceed $ 100 billion in quarterly revenue for the first time in the fourth quarter, according to analysts polled by FactSet.