Amazon is getting into palm reading – but it wants to sell you groceries instead of telling you its luck.
The colossus of e-commerce on Thursday officially announced a new counter device that will allow shoppers to pay for groceries in retail stores with the help of their palms – a year after The Post revealed that the project is under development.
The so-called Amazon One uses high-tech images and algorithms to create and detect a “unique palm signature” based on the ridges, lines and veins in each person’s hand.
The system, which the company launched at two of its Amazon Go stores in Seattle, uses biometric information to associate each hand with a credit card the buyer has.
“We believe that Amazon One has a wide range of applications outside of our retail stores, so we also plan to offer the service to third parties such as retailers, stadiums and office buildings, so that more people can take advantage of this ease. and convenience in more places, ”Dilip Kumar, Amazon̵
Last year, The Post reported that Amazon’s ultimate goal was to launch its handheld scanners in all Whole Foods supermarkets.
In June 2017, Amazon acquired the organic goods chain for $ 13.4 billion.
During The Post’s 2019 report, an Amazon spokesman declined to answer questions about the technology, then codenamed “Project Orville.”
While a simple card transaction typically takes between three and four seconds, Amazon’s technology can process the charge in less than 300 milliseconds, said someone familiar with the project.
“Retailers have always been interested in faster payments,” Maid Maksad, founder and CEO of Status Money, a personal finance site, told The Post in 2019.
“All you have to do is enter Whole Foods to see the huge queues of people waiting to be released. This is a huge point of friction. “
If the technology succeeds, it could also help consumers spend more money when they visit Whole Foods, Maksad said.
“People tend to spend more when they have no experience of touching something material like money,” Maksad said. “The usefulness of money becomes shorter.”
The device is based on the “Just Walk Out” technology that Amazon uses in its Go stores, which detects items that buyers pick up and charges them after they leave – without the need for a payment line.
Amazon also plans to expand the cashless technology to Whole Foods, as The Post reported last month.
The palm images Amazon One uses are encrypted and stored in a “highly secure” cloud, and customers may request that their palm data be deleted, Kumar said.