Globally, Amazon has relied heavily on its Prime Video streaming service, although competition has intensified due to the launch of new video streaming services such as Disney +. As we stand at the moment, Amazon still has a significant number of users and relies on exclusive content. Amazon Prime membership gives you access to Amazon Prime Video, while a standalone subscription is also available and costs a little less. But not everyone can afford to pay a subscription. In the United States, there is IMDb TV, a streaming advertising service for watching movies and series. Amazon is now launching another one, specifically for India, called MiniTV.
MiniTV will be available directly from the Amazon India app and will initially focus on web series, comedy shows and content related to technical news, food, beauty and fashion, according to Amazon. Everything will be focused exclusively on the Indian market. Some of the currently available titles were created by TVF and Pocket Aces, two of the largest web studios in India, or provided by Indian comedians.
The company also added (through: TechCrunch) that viewers will be “informed about the latest products and trends by technical expert Trakin Tech, fashion and beauty experts such as Sejal Kumar, Malvika Sitlani, Jovita George, Prerna Chhabra and ShivShakti. Food lovers can enjoy content from Kabita̵
This service is not designed to capture the same market that they are trying to grab with Prime Video. In fact, Amazon is still aggressively pushing its Prime Video service in India, and competition in this area is still really fierce. MiniTV is probably designed to deal with other free video platforms, not paid ones – it seems to go directly after the free streaming video service Flipkart, Flipkart Video, which they released in 2019.
You can check out MiniTV right now from the Android version of the app.