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Amazon is stopping the sale of Prime Bike, moving away from fitness company Echelon



Heat

Hours after the launch of a $ 499 exercise bike announced as a partnership between Amazon and fitness company Echelon, Amazon stopped selling the product and said the bike was not an Amazon product or was affiliated with Amazon Prime.

Key facts

According to a press release issued by Echelon on Tuesday, the so-called “Prime Bike”

; was “developed in collaboration with Amazon” and offers Prime members a 30-day free trial of Echelon’s related fitness app.

The message, which was later deleted, caused a stir as it described the motorcycle as Amazon’s first invasion of related training equipment, although some media called it a “Peloton undercut.”

But hours after the initial announcement Tuesday night, Amazon updated the product page, listing the motorcycle as “currently unavailable” and erasing any mention of a partnership with Amazon.

“This bike is not an Amazon product or is affiliated with Amazon Prime. Echelon has no official partnership with Amazon. We are working with Echelon to clarify this in our communications, to stop selling the product and to change the brand of the product, “said an Amazon spokesman.

Echelon did not immediately respond to a request for comment from Forbes.

An important quote

“We were built on the idea of ​​affordable fitness for all. Prime Bike was developed in collaboration with Amazon to create an amazing, connected bike for less than $ 500 and has proven to be a phenomenal match, “said Lu Lentin, President and CEO of Echelon Fitness, in the now-deleted press. release.

Basic background

Fitness equipment at home boomed during the pandemic as gyms continued to be closed or run at limited capacity. The cult cult Peloton in particular exploded this year, more than doubling its subscription base from last year. But Echelon is not the only technology giant to pursue Peloton. Last week, Apple announced that it was launching its own subscription service with weekly training videos to compete with Peloton’s standalone app.

Tangent

Walmart has already released a similar engine connected to Echelon, although the model is not available on the dealer’s website.


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