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Amazon makes food delivery free of charge to Prime members



Earlier today, Amazon charged Prime Members a monthly subscription fee of $ 14.99 for its Amazon Fresh online grocery delivery service. Two-hour bulk food supplies were free to many first-time customers through the Amazon Prime Now delivery app.

As of Tuesday, grocery delivery by Amazon Fresh is free for Prime members who have previously used the grocery delivery service.

Amazon Introduces New Free Stage Service: Major members who have not yet ordered groceries may request an invitation. Amazon has not said when it will start accepting new customers for grocery delivery.

The minimum shipping cost for the Amazon Fresh service is $ 50 in New York and $ 35 in most of the other 2,000 regions in which the service is available.

Minor changes also occur in Whole Foods shipments. Amazon announced Tuesday that customers will be able to buy Whole Foods food through Amazon.com and the Amazon app, in addition to the Prime Now app. But new customers will have to wait for an invitation if they want grocery delivered via the chain through the Amazon website and app. New customers can order some Prime Now products for a fee.

Amazon bought Whole Foods two years ago for $ 1
3.7 billion.
The company said in a press release that grocery delivery was one of the "fastest growing businesses". Amazon supports several grocery shopping options, including Prime Now, Whole Foods, and 20 Amazon Go stores. It is also developing a new grocery chain.
But a monthly fee of $ 14.99 – in addition to his annual premium membership of $ 119 – for his Amazon Fresh subscription service was a difficult issue for some Prime Minister members.
The changes will help secure Amazon's position in an area that has many competitors, including Instacart, Walmart, Kroger ( KR ) and FreshDirect.
Amazon's price cuts can put the biggest rival on it: Walmart ( WMT ) . The company charges a $ 98 annual grocery delivery fee. It also invests in the sector, including a new feature that allows Walmart employees to put groceries in customers' refrigerators while away from home. They also have more traditional drop-out services.
Kroger also invests in the delivery service sector, which launched last year.

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