Amazon may increase the date of Prime Day: Report

E-commerce giant Amazon is reportedly considering increasing its annual event for the first day of sales this year.

Amazon is aiming to shift Prime Day to mid to late June, according to a Recode report that cites a number of internal and external sources.

The sale event usually took place in mid-July.

But Amazon is also considering a second sales event in the fall, the paper said.

An Amazon spokesman told FOX Business he had not yet announced the date.

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Last year, e-commerce giant postponed Prime Day until October amid a coronavirus pandemic and expanded sales to cover two days.

Although it was not immediately clear why Amazon would host the event in June, a Recode source speculated that it could aim to increase sales in the second quarter.

Amazon usually generates significant revenue during a popular event.

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Sales on Prime Day 2019 reached nearly $ 7.1 billion.

Last year, the company did not disclose its overall coverage of the event, but noted it was third–party vendors amassed more than $ 3.5 billion, an increase of nearly 60 percent year-on-year.

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The event also helps the company recruit more Prime members. To subscribe costs about $ 119 per year plus taxes. Amazon has a north of 150 million Prime members.