Amazon Prime Day 2020 finally arrives on Tuesday, with an analyst forecasting a cash outlay of nearly $ 10 billion for Jeff Bezos’ mega-e-commerce company.
That could make Bezos, who is already the richest man in the world with a net worth of $ 200 billion, even richer. He remains the company’s largest individual shareholder.
Amazon has postponed Prime Day until October 13 due to the coronavirus pandemic. The event lasts until Wednesday of the next day.
In its first Amazon Prime Day forecast, eMarketer expects global sales to jump 43% to $ 9.91 billion.
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“Amazon’s first day this year will not be like any other since its debut five years ago,” said Andrew Lipsman, chief analyst at eMarketer. going to the holidays. “
Lipsman said Prime Day arrives three months later than usual in mid-July, leading to a different focus – “removing the focus on summer products and going back to school and turning the event into an early introduction to the holiday season.” “
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Sales at Prime Day 2019 reached nearly $ 7.1 billion last year, according to Statista. The first Prime Day in 2016 grossed Amazon for $ 1 billion in worldwide sales.
Prime Day offers exclusive offers for branded products and has become Amazon’s biggest sales day of the year – bigger than Black Friday and Cyber Monday combined.
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Amazon is using Prime Day to attract more Prime members. Only those who are members of Amazon Prime can participate. Registration costs $ 119 a year.
Shares of Amazon rose on Monday before the extravaganza of sales.