Amazon launched Prime Day in 2015 to enroll more members in its trade club – and increase sales in July. But with the event postponed until today, October 13, due to the coronavirus pandemic, the online retailer will check whether buyers are ready to open their wallets, as the economy remains weak.
Despite this turmoil, there are signs that Americans are willing to spend: About two-thirds of consumers say they plan to shop on Amazon Prime, more than Black Friday or Cyber Monday, according to coupon site RetailMeNot.
This explains why some experts predict that Amazon Prime Day – not Black Friday ̵
Some consumers may prefer to close deals sooner than wait for the prospect of better prices later in the holiday season, especially as some large stores such as Target and Best Buy also plan to offer October offers to limit shopping in stores in November and December due to the ongoing pandemic.
“Amazon Prime Day will enter the holiday shopping season, so we’re getting ready for mid-October to December to be really busy,” said Christine Cook, managing editor of Ben’s Bargains, a site that tracks retail sales. “I don’t think we’re going to get a big break between that and everything else.”
What is Amazon Prime Day?
Amazon Prime Day is an annual sales event created five years ago to mark the 20th anniversary of Amazon.com Inc. The companythe one-day event would have “more deals than Black Friday”, but will only be available to members of its Prime shopping club.
As a strategy, this pays off extremely well. Amazon had 40 million Prime members in 2015 when it held its first Prime Day. In early 2020, the company said its membership had grown to 150 million customers.
What time does Amazon Prime Day start?
The official start of Prime Day is at midnight Pacific time on October 13 – or 3 am EST. The event will last until October 14.
The best deals are usually offered at the start of the Prime Day event, Cook said. Amazon also tends to make good deals around 8 a.m. or 9 a.m., when many people roll around in their workspaces and settle into their computers.
“Usually by the second day, which is Wednesday, most good things come together,” she said. “I’d say start early and sign up again in the morning.”
Who qualifies for Prime Day deals?
As mentioned above, Prime Day deals are only available to Prime members.
Amazon Prime costs $ 119 per year, although users can subscribe to a monthly fee of $ 12.99 per month. Amazon also offers a one-month free trial of Prime, which users can cancel at any time. After the initial month, the membership fee will be charged to their credit card.
What is different about Prime Minister’s Day in 2020?
Amazon says it has developed a new program to support small businesses that are particularly hard hit by the coronavirus pandemic.
Of course, Amazon has gained both fame and criticism over the years for its impact on small businesses. While some small businesses rely on Amazon to sell their products, others accuse the retail giant of creating competitive products that undercut them.
How will the discounts be compared with previous years?
We will not know for sure until October 13, but experts say they believe this year’s deals will be similar to those of previous years. Expect average discounts of about 20%, said Nathan Burrow, a wirecutter.
Some deals can be advertised at a 70% or 80% discount, but it’s best to do some research to make sure the deal is as good as the one being advertised. One way to do this is to visit CamelCamelCamel, where you can include the URL of an Amazon product and see its pricing history – including the lowest and highest prices.
What are the best deals on Amazon Prime Day?
Usually the best deals during Amazon Prime Day are for Amazon’s own products, Cook said.
For example, Amazon offers early pre-Prime deals for some of its devices and services, such as a $ 50 one-year subscription to Audible, its audiobook streaming service. Expect to see Amazon branded products on sale, Cook added, such as Amazon Essentials clothing.
She noted: “Increasingly, they have their own brands in every department you can imagine.”
What are some tips for getting the best deals?
Amazon Prime Day can be astounding given the amount of items that are given away. But experts say there are some strategies to make the most of the event.
- Look for Amazon Prime Day deals badges that are in blue and say “Prime Day Deal.”
- Use the Amazon mobile app and tap “Watch this deal” to receive real-time alerts when items are sold.
- Create a wish list. Amazon will warn you if any of your items on the wish list go on sale.
- Remember that Lightning Deals go fast. RetailMeNot says you only have about 15 minutes to purchase a Lightning Deal after you put it in your cart.
- Compare with other retailers. Remember that other stores may offer the same product for less.