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Amazon releases its first cheap TVs with support for Dolby Vision



Amazon and its partners from the manufacturer sell cheap 4K TVs with built-in Fire TV software for several years. But tonight Amazon announced the first model that includes support for Dolby Vision. The Toshiba brand will be sold exclusively by Amazon and Best Buy. The 55-inch model ($ 449.99) is on sale today and 43-inch ($ 329.99) and 50-inch ($ 379.99) models will be available later this month on June 30.

Dolby Vision is a HDR format that offers a wider color palette and brighter colors than HDR-free TVs. Also viewed as better than HDR10, as picture quality settings can be made on stage, while HDR1

0 applies a set of parameters for the whole show or film. Dolby Vision and Atmos are widely used in smart TVs with the highest prices, but they are still flowing to top-level kits. Amazon does not reveal peak levels of brightness for Toshiba kits, but you can bet that this is a significant step compared to today's $ 1,000 televisions.

"We've worked closely with Best Buy and Dolby to build amazing TV," said Sandeep Gupta, Amazon's vice president of firewalls. Fire TV Edition with Dolby Vision was a necessary step in order for Amazon to do better with Roku TV models on the market, such as those from TCL that now offer Dolby Vision production. Since last June, Amazon has announced that it has released more than 20 models of Smart TV TVs. Best Buy plays a major role in this initiative as it is an exclusive retailer in the US and Canada; even when you buy Amazon's TVs, it's through Best Buy as a third-party vendor.

Fire TV has over 34 million active users a month, Amazon recently announced. "When we released our products over the past year, we wanted to make sure they followed our philosophy: simpler and smarter," said Gupta. The company currently offers Fire TV Stick, Fire TV Stick 4K and Fire TV Cube. Fire TV 4K keeps Dolby Vision while Cube offers sound from Dolby Atmos but not a visual side. The TV will automatically be tuned either to the OTA antenna tuner or to an OTT service such as PlayStation Vue, based on what you normally watch. Fire TV Edition kits can be turned on and controlled with any Echo speaker in your home. The news comes as Amazon prepares to locate a Dolby experimental space experiment in the Soho neighborhood in New York where companies showcase content and immersion in the theater, just like watching Dolby. of the latest Fire TV hardware. It is assumed that you have a TV capable of doing it fairly, but as Amazon is trying to show today, this entry barrier continues to fall lower and lower.


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