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Amazon sees $ 1 billion for NFL exclusive rights for some games on Thursday night



The National Football League and Amazon are negotiating the streaming service of the e-commerce giant Prime Video, which will offer a lot of football games on Thursday night, people familiar with the Wall Street Journal said.

If agreed, the deal could cost the technology giant $ 1 billion per season.

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Amazon has owned streaming rights to Football Night Football since 201

7 for a reported rights fee of $ 75 million per season. However, these games have been shared with other NFL television partners. If Amazon and the NFL make this deal, the agreed-upon games on Thursday night will not be available on traditional television, except in the local markets of the two teams that play. There is a similar agreement for “Football on Monday Night”, which is broadcast on ESPN on the cable.

Last year, Amazon extended its deal on Thursday night and, as part of that agreement, received exclusive national rights for one Saturday’s game. Last December 26, Amazon aired the 16th week game between the San Francisco 49ers and the Arizona Cardinals. The current TV sharing agreement from Thursday and the only exclusive game on Saturday continues into the 2022 season. It is announced that the new deal will enter into force upon the conclusion of this agreement.

Fox Corporation, the parent company of Fox Business, acquired the rights to broadcast Saturday Night Football starting in 2018. This contract also includes the 2022 season.

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NFL and Amazon declined to comment.

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Despite strong ratings from “Football on Thursday Night,” the high price is making it difficult for NFL television partners in an era of fragmented television audiences. But the potential cost of $ 1 billion would be easy for Amazon, which last year saw its market capitalization reach $ 1.5 trillion.

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However, there is a risk for Amazon. The Wall Street Journal reported that December Saturday exclusively with the 49ers and Cardinals attracted an average audience of less than five million. According to The Hollywood Reporter, CBS, ESPN, Fox, NBC and NFL Network-owned games average about 14.9 million viewers. “Football on Thursday Night” by Fox and the NFL Network attracted 11.89 million viewers.

Walt Disney’s Fox, NBC, ViacomCBS and ESPN deals, meanwhile, could be available as early as next week, with TV networks expected to pay twice as much as their current franchise prices on Sunday and Monday. which is likely to last up to 11 years.


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