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Amazon's latest copycat brand: Allbirds – Quartz



In its quest to be the All-In-One Store, Amazon has been known to copy popular items and sell them on its own for cheaper.

The Allbirds now seem to be the latest target. Paying them as "the most comfortable shoes in the world", Allbirds creates eco-friendly shoes that have been unofficially recognized as part of the Silicon Valley tech and entrepreneurial part. The five-year direct-to-shoe startup is valued at $ 1.4 billion and does not sell its merchandise to Amazon.

Now the Amazon 206 Galen Wool Blend Wole Blend sneakers have a striking resemblance to the Popular Allbirds shoe, wool runners – at a much lower price. While the Allbirds retails for $ 95, the Amazon brand is priced at $ 45. The shoe appears to have recently been released, with its first customer review coming September 1

9th. Amazon declined to comment.

By accumulating sales history and customer shopping patterns, an online retailer can quickly turn over copies of products that already exist. , and at a much lower price. For years, Amazon has been aggressively cutting the broker to make more profit. Following the launch of AmazonBasics in 2009, it is now reported that 135 brands sell items ranging from batteries to everyday items. Amazon sells products very similar to its best-selling items. For example, Instant Pot is a hit on Amazon and has been selling AmazonBasics for over a year now.

The site is also tweaking its search engine with better-known listings that are more profitable for Amazon, according to a recent Wall Street Journal report. Amazon denied this report.

If you search for a specific brand on her site, she is likely to return lists of similar products, not "no results."

A picture of Amazon.com's Warby Parker search results.

It makes sense for Amazon to imitate brands – Amazon's name can only go so far. And many consumers are certainly appreciating the cheaper alternatives to high-end brands.

But brands themselves often make Amazon clone them. European regulators have asked whether Amazon copies products sold by other retailers on its site and whether Amazon's access to sales data gives it an unfair advantage. The brands also accused Amazon of failing to do enough to prevent counterfeiting through its site.

Updated September 22, to reflect Amazon's refusal to comment.


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