This is Amazon’s latest hardware product: the redesigned Alexa headphones. TechCrunch reflects the message here, where the specifications and capabilities are listed. I’m sure they work well too, but the body design is a rough take away from Apple’s AirPod Pros.
It’s just lazy.
Amazon has a long history of selling and promoting lookalikes, copies and clones of other products. Similarly, the trader has sued third party sellers for the same. Amazon was also accused of investing in companies and later producing clones of the products. In 2020, CEO Jeff Bezos testified on this issue before a hearing in Congress, where he could not guarantee that the company would end the process. Often Amazon̵
Last month, California-based Peak Design turned to YouTube to protest a shameless copy of one of Peak’s best products. As Peak points out, Amazon accepts that it is cheap, made of lower quality materials and without the ethical production of Peak Design. The video quickly went viral, accumulating more than 4.5 million hits and highlighting Amazon’s shady practices.
For the latest Echo Buds, Amazon is copying the market leader instead of a small startup. To sum up, Amazon, a company worth over a trillion dollars, has just released a product that looks essentially identical to Apple’s best-selling product, a company worth $ 2 trillion.
Echo Buds are much cheaper than the Apple AirPod Pros for $ 250. Standard Echo Buds cost $ 100, and the wireless version costs $ 120. It’s important to note that the wireless pads themselves don’t look like AirPods. Amazon only copies the ubiquitous AirPod Pro case.
The user is a loser here. With more resources from many countries, Amazon can produce world-class products, but still decided to copy a market-leading product to a rival. After all, it’s easier (and cheaper) to follow trends than it is to become a trend setter.
Peak Design is taken over by Amazon