AMC CEO and President Adam Aron had no words of hatred tonight at Warner Bros. ‘(actually, let’s be honest, WarnerMedia’s) decision to take its sequel to a superhero of $ 200 million Wonder Woman 1984 in theaters and on HBO Max at Christmas. Aaron raised a thumb, saying the film will be played on nearly 1,000 of the chain’s multiplexes around the world.
Why so nice? And not as angry as he was when Universal closed the windows World troll tour? As Aaron explains below, AMC “has had an active and in-depth dialogue with Warner Bros.” and “atypical circumstances require atypical economic relationships between studios and theaters.” I hear that Warners will provide comfortable conditions with those theaters that are able to continue to operate and operate during the pandemic (since below 3K seats are only open this weekend from coast to coast), as 40% to 45% from WW1984the internal box office as opposed to 60% for the first title. With AMC fully on board, Warners can expect proper marketing not only for the sequel to DC, but also for the HBO Max service. I hear Cinemark hasn’t made a deal with Warners yet.
“Wonder Woman 1984”, theatrical release and HBO Max at Christmas, unprecedented for a superhero tent
If the show is smart, they will charge $ 1 per door WW1984 as it competes with HBO Max and reap the rest with popcorn.
Financial sources are already talking out loud about how much this $ 200 million sequel will lose based on a purely theatrical window model. However, HBO Max wants to win with subscribers (but really how much?). The Frosh streaming service reported only 38 million subscriptions by September 30, light years after 195.2M on Netflix and 73.7M on Disney +. AT&T brass did not squat that this DC sequel earned $ 1 billion down the road. They are not focused on the long game or the health of this DC franchise, but rather the short game. A bit of advice: Movies don’t do streaming services if you haven’t noticed. This is a propensity for a propensity for series House of Cards, Gambit of the Queen, Strange Things, Mandalorian and Tiger king which keep people addicted to Netflix, Disney + and more. Has anyone at HBO Max ever thought of launching the service with Harry Potter Television series? This would be a great form of life insurance during a pandemic, so that the film’s shoulder does not have to burn out its theatrical schedule.
As we told you, Wonder Woman 1984 will hit theaters and HBO Max on December 25 in the state, and the streaming service will receive the film, directed by Patti Jenkins, in just 31 days. After that time of days 32-60, the theaters had the film Gal Gadot-Kristen Wiig-Chris Pine exclusively before it landed on PVOD.
“We remain open to evolving long-standing business models, provided we do so in ways that improve the industrial ecosystem for all players,” Aaron added. Seriously, if Warners spend less than they spent on opening Tenet, and with less anticipated theaters open until Christmas, for what’s up at the box office WW1984 excluding Asian markets? I will personally watch Wonder Woman 1984 with my family and relatives on HBO Max at Christmas. Why spend all that money and go to the theater? (Usually we all go and watch the big holiday movie at the end of the year, but now it’s played at home!). Honestly, if I were Imax US, I would be ticked off, because now the widescreen company is really competing with 70-inch TV screens and internal surround systems. The only bright thing Warners is doing here for an exhibition, and the shattered global BO in the photo, is the opening of the sequel on December 16, a little over a week before the US
Aaron’s statement is below:
Fans of films in the US, Europe and the Middle East will be thrilled to learn that the release of Wonder Woman 1984 this holiday season is just around the corner and AMC will be showing this long-awaited movie on our big screens across our global network.
For many months, AMC has had an active and in-depth dialogue with Warner Brothers to find out how best this blockbuster film can be seen at AMC Theaters in these unprecedented times. Given that atypical circumstances require atypical economic relationships between studios and theaters and atypical windows and release strategies, AMC is fully available for the Warner Brothers release today.
AMC continues to believe that exclusive theatrical publications benefit consumers, directors, studios and exhibitors. However, we have also made it clear this year that we are flexible and remain open to evolving long-standing business models, provided we do so in ways that improve the industrial ecosystem for all players. This year we introduced new approaches with other film studios. We’re doing it again, this time with Warner Brothers, to make the specific release of this important film easier. We hope movie lovers enjoy Wonder Woman 1984 during the holidays this year at AMC.
In a demonstration Wonder Woman 1984, we especially note AMC’s commitment to the safety and health of our guests and cinema staff in our theaters. Our comprehensive and extensive AMC Safe & Clean protocols were presented this summer, developed in consultation with current and former faculty at the prestigious Harvard University School of Public Health and in partnership with Clorox. Our commitment to AMC Safe & Clean has already allowed us to responsibly and safely welcome millions of viewers to enjoy watching movies at AMC Theaters.
AMC ended Wednesday + 9.4% at $ 3.28. No. 1 exhibitor in the world has been driving the stock market since November 9 after the great news about Pfizer’s COVID-19 vaccine.