Because the world desperately needed another GPU that people couldn’t actually buy, AMD decided to release a limited edition Midnight Black version of its Radeon RX 6800 XT early Wednesday morning, where it sold out before most people even saw it. that the card is there.
You may be thinking, “Why would you release a limited version of something that’s actually a collector’s item, even without a new coat of paint?” (AMD’s recent GPUs are even rarer than Nvidia’s, although both currently run two to three times the retail price on eBay.)
Personally, I’m just wondering: If AMD really wanted to put video cards in the hands of its fans, why not check their emails, or email unique, non-transferable passwords, or hand them out, or do something else to insert them on the same website where bots, scalpers and everyone else already know how to search – a website that some people’s browser is set to refresh all day?
#GameOnAMD Summarizes the experience. The Red Team link was to a page you can’t buy from, the only way I saw it was from the main store and adding it to the cart never works. Cool. I feel so involved in this exclusive offer. pic.twitter.com/YomensLwQY
– Jon VR Viking (@Bounty_V) April 7, 2021
There are potential solutions to these problems, but the gaming industry does not seem particularly interested in finding them. Still, we need to give AMD credit for its sale at an initial retail price of $ 649, instead of charging more.
It is not clear how many Midnight Black cards were produced; during the press, two buyers were trying to find their confirmed orders on eBay, while a third had pulled out his list due to an unspecified error.
AMD tells On the edge “Continues to focus on providing the latest Radeon graphics cards to as many SEP gamers as possible” and acknowledges the brief appearance of the AMD Radeon RX 6800 XT Midnight Black as part of this.
“We continue to make reference cards available on AMD.com and will continue to fill the offering in the foreseeable future,” says the company, something it failed to do the last time I wrote about such a statement. Since then, however, AMD has shipped (very briefly) deliveries of GPUs at least three times that I know of.