He is not alone. The ketchup shortage began to emerge across the country last summer, and the conspiracy thickened. How did this happen? It started with the Centers for Disease Control and Prevention, which discourages traditional restaurant service and offers more pandemic-friendly options such as delivery and delivery.
Suddenly, beach-to-shore restaurants were gathering appetizers, side dishes, and cold drinks for a steady line of people working from home, spinning in their cars. These customers were expecting spices. So these traditional restaurants jumped into direct competition with fast food outlets, which had also closed their dining rooms and increased their orders for ketchup packages.
Demand and prices rose, supply fell.
Heinz, the country̵
“We made strategic production investments at the beginning of the pandemic to keep pace with the growing demand for ketchup packages, driven by accelerated supply and export trends; at the same time we also quickly tracked culinary and packaging aimed at future innovation as well as further expansion of production plans, “said Steve Cornell, president of Kraft Heinz improvers, a specialty and business department outside the home.
It’s a long way to say that the ketchup giant doesn’t want anyone to come out empty when it reaches for a little flavor while the pandemic fades.
He is committed to tackling the demand for ketchup by stockpiling as much as possible. With a laugh, he says, “I’ll order now. No kidding. I have a hundred days.”