American Airlines’ offerings for a bottle of wine range in price from about $ 13 to $ 40, and the most expensive offer is a $ 300 three-pack of champagne.
Purchasing a $ 99 monthly subscription gives customers access to discounted prices, a monthly shipment of three bottles of wine, and customers will receive two miles of AAdvantage for every dollar spent.
Wine bottles are among those that would be served to customers with American Airlines flagship tickets, a luxury seating option for international and transcontinental flights.
The company hopes the new home wine program will lead to sales of about $ 40,000 to $ 50,000 in the first three months of the year, an American Airlines spokesman said in an email, citing the company’s chief customer Alison Taylor.
But the short-term prospect of depositing money from grounded wine bottles is not the only consideration.
“While revenue is important, Flagship Cellars is a further way to interact with customers, even when they are not traveling with us,” a spokesman said in an email.
“It also gives them a taste of what you can enjoy at Flagship First or Flagship Business,” the spokesman said.