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An online grocery store known for "ugly" products



Boxes of fresh produce will soon be heading to homes throughout the Midwest, even if the contents inside are a little ugly. Imperfect Produce is an online grocery store that purchases food that does not meet grocery store standards. Then they sell it at a discount. "Our goal is to get all the food that is wasted in the field and the food that never gets to people's desks and really go after it. I think that really inspires a lot of people to want to sign up for our service," said the chief executive director Neal Neufield. Customers can subscribe online and customize their orders, including what they want, how often and how often. Neufield said customers can save up to 30 percent of store prices. "Our customers really get a throw away from a tiny-looking piece of fruit or really small onions. So, for us, everything is tasteful and our goal is to help farmers and really to help our country save as much food as possible. "Watch the video above for the full story.

Boxes of fresh produce will soon head to homes across the Midwest, even if the contents inside are a little ugly.

Imperfect Produce is an online grocery store that purchases food that does not meet grocery store standards. Then they sell it at a discount.

"Our goal is to get all the food lost in the field, and the food that never gets into people's desks and really after it, and I think that really inspires a lot of people to want to sign up for our service, "said CEO Neil Neufield.

Customers can subscribe online and customize their orders, including what they want, how often and how often.

Neufield said customers can save up to 30 percent off store prices "

" Our clients really get a beat from no languidly looking piece of fruit or really shallots. So everything is delicious for us and our goal is to help the farmers and really help our country save as much food as possible. "

Watch the video above to see the full story.


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