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Animal Crossings: Detailed guidelines for using the new horizons for businesses and organizations

Tom Nook

As Phil Spencer of the Xbox said, Passing animals has become a phenomenon. As a result, many companies use the game as a marketing tool to increase the popularity of their own products.

Not long ago, for example, IKEA released a whole catalog with fully furnished Animal crossing: New horizons houses. Nintendo is aware of what is happening and publishes a set of guidelines for businesses and organizations.

We deeply appreciate that so many people around the world are having fun with Animal Crossing: New Horizons (the Game) for the Nintendo Switch. Thank you for your support and for helping us build such a wonderful community.

Although our services and products are usually for personal use only, we understand that there may be situations in which businesses and organizations would like to use or refer to the Game in connection with their business. As such, we would like to share some guidelines with these businesses, organizations and everyone who represents them, in order to preserve the experience for the millions of people who enjoy the game recreationally.

If we see that your activity is not following these guidelines or harming or adversely affecting the community, we may ask you to stop this activity or use our content and take appropriate action, including prohibiting your future business use of the Game.

Companies and organizations can use the Game in the following ways.


1; Providing your personalized design and / or dream address to other players.

-Invite other players to your island.

-Upload screenshots and / or footage of games on family-friendly websites and social networking services.

Please observe the following points when dealing with these activities.

-Please keep in mind the rating of the game and do not participate in activities that exceed the rating.

-Please refrain from using the Game in an inappropriate manner or from creating any content in the Game that would be considered vulgar, discriminatory or offensive. Please also refrain from including politics in the game.

-Please do not share false information about the Game with anyone and do not mislead others while using the Game (eg, falsely states that you are individually licensed or otherwise approved by Nintendo).

-Please do not use the Game as a marketing platform that directs people to activities or campaigns outside the game (including directing people to a sales page, distributing coupons, lotteries, gifts, requiring users to follow social media accounts, collecting information for clients or other invited activities).

-You are not allowed to receive any financial benefits from using the Game (including selling your custom design or earning revenue from advertising with the content of the Game).

We can review this message as the community changes. If you are interested in distributing your custom designs or other activities related to your business, please refer to the latest version of this message. Please note that all applicable Nintendo Switch and Nintendo Account agreements continue to apply.

Any official use of the Game that exceeds the rules set forth herein is permitted only with the separate and express written permission of Nintendo.

For information on monetizing videos using gameplay footage and / or screenshots taken by the Game and taken by individual users, please see the “Nintendo Game Content Guidelines for Online Video and Image Sharing Platforms.”

Do you think these instructions are fair? Leave a comment below.

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