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Home https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ Business https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ Another compelling deepfake application is a viral that prompts an immediate privacy reaction

Another compelling deepfake application is a viral that prompts an immediate privacy reaction



Zao, a free deep-fake face-swapping app that can put your likeness into scenes from hundreds of movies and TV shows after uploading just one photo, has gone viral in China. Bloomberg announces that the application was released on Friday and quickly reached the top of the free charts on the Chinese iOS App Store. And like the FaceApp aging app before it, Zao's creators are now facing backlash because of the perceived threat to consumer privacy.

Twitter user Allan Xia posted a clean demo of what the app is capable of with a 30-second clip on their face yesterday, replacing Leonardo DiCaprio in famous moments from several of his films. According to Xia, the videos are generated in less than eight seconds from just one photo, but Bloomberg notes that the app can also guide you through the process of taking a series of photos ̵

1; where it will ask you to open and close your mouth and your eyes to produce more realistic results.

According to Xia, the application only offers a limited number of videos to insert your face into. The application programmer may have trained his algorithms on each of these videos to easily redirect the user's face to them, like Xia speculates. The app cannot map your face to any video of your choice.

The technology looks similar to what we saw recently from researchers at Imperial College London who showed technology that can turn a photo into a singer portrait. The difference here is that Zao inserts your image into an existing video rather than animating directly your photo. Nonetheless, it shows how quickly basic technology has evolved: what once required hundreds of images to create a pretty compelling film for deep forgery now requires only one image with better results.

Zao's Privacy Policy generates an almost instant feedback from users who have bombarded their App Store list with thousands of negative reviews. The Zao app describes the developer as Changsha Shenduronghe Network Technology, which Bloomberg notes is a wholly-owned subsidiary of the Chinese company Momo, which has a live streaming and dating service.

The privacy policy includes a clause stating that its developer is licensed "free, irrevocable, permanent, transferable, and rewritable" for all user-generated content, according to Bloomberg . The company was forced to respond quickly to criticism and now says it will not use its users' photos or videos for anything other than app enhancements without their consent. It will also delete user data from its servers when users delete their data from the application.

The dispute is similar to one that bypassed FaceApp earlier this year when the aging app went viral again in July. The app developer was forced to clarify their privacy policy and offer users the ability to delete their photos from their servers if they wished. In the case of FaceApp, commentators were quick to point out that the application's privacy policy is no more invasive than many of the most popular mobile applications worldwide.

Protesters in Hong Kong will seek to cover their faces because of fears that police are using facial recognition technology to identify and arrest targets. People are increasingly aware of the importance of their facial image data and are justifiably concerned about companies that do not take adequate safeguards to protect them.

Whenever a service is provided free of charge, a company inevitably benefits from your data. Sometimes it's for better ad targeting, sometimes it's to train AI for better face recognition. You often don't know.


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