This is an impressive performance, as a number of middle-class brands started to acquire most of the market during this quarter as well. Even in Apple's domestic grass, where AirPods remain the best-selling model, the Korean and Danish brands Samsung and Jabra perform well. Cupperino shares are relatively lower in China than other regions due to the growing presence of budget devices as well.
The company is doing better in the rest of the Asia-Pacific region, but the rise of new and ̵
for new and medium brands , gaining increasing popularity, another factor that had a negative impact on Apple's performance is the customers themselves. Some of those who want to get a pair of AirPods have chosen to wait for the new version that appeared before the big iPad and the release of services in March.