On Monday, when Apple debuts with a new television broadcast service, Apple Pay credit card, gaming service, and subscription news service, the company once again repeated the subject: we really care about your privacy – unlike from other technology companies.
The Apple News + subscription service will not track what you are reading, and the company has promised not to share your data with advertisers (boooo advertisers). Its new Apple TV + streaming service will not come to you on Twitter to watch a sweet Christmas movie on a repeat. Your Apple Pay credit card will not track your purchases or transaction data. And her gaming subscription service, Apple Arcade, will not collect any data on how you play games without your consent.
Apple does not mention Facebook or Google at the event but reveals the confidentiality of these companies and their consumer data. the practices were clear. Last year, when MSNBC asked Tim Cook how he was going to lead Facebook through the Cambridge Analyst scandal, he looked confused and said, "I would not be in this situation." changing his Twitter name to Tim [Apple emoji] after President Trump called it "Tim Apple" at a meeting in March.)
It is true that Apple's main business model is to sell phones and computers rather than advertise . So it makes sense that he does not use the personal data of users in the same way as advertised companies such as Facebook and Google. But the new services that Apple has announced today will, inherently, capture some of the personal data of its users ̵
Apple's attitude to privacy was not always noted. In 2015, when the company refused to help the FBI unlock the iPhone, which belonged to one of the shooters from San Bernardino, it was a controversial move. While some people saw Apple as a delightful commitment to their customers, many others criticized the company for refusing to help in investigating a terrible mass murder.
Then Cambridge Analytic happened and everyone – all! – I started shit – big shit! – on privacy. There has always been an amorphous nausea, a general, fuzzy outline of horror about the technology giants who process people's personal information – Is not that scary how you buy shoes on a website and then advertise for something you just buy via Internet? "" Haha, can not you just swear Instagram listens to our conversations? " But suddenly, even if people did not understand all the details, many realized that privacy on the Internet was fundamentally disturbed.
Facebook responds to public and political indignation by putting ads on a full page of newspapers, saying, "We have a responsibility to protect your information. If we can not, we do not deserve it. "But next year, the company recognizes that there are a number of security gaps and omissions, including leaks and violations that reveal stories about people search and non-public photos. Only last week it was revealed that Facebook has saved millions of passwords in text files. This has led many people to conclude that "No, Facebook does not deserve their data." "No matter how many times the industry explains audiences and location alerts or anything else, people will continue to accept if they do not claim that Facebook listens to them. Ads are sick, and the only remedy is extraordinary transparency, "writes Niley Patel in Verge.
It's easy to pinpoint advertising as a culprit. Digital advertising is a greedy, hungry baby bird in the nest, with mommy birds Facebook and Google feeding your mowing paste with worms on your data. Advertising = bad. No ad = good. Facebook, bad. Apple, okay.
So when Apple announced its new services on Monday and referred to the embedded privacy protection and data, such as those that are essential, people applaud.
It's fun to imagine the world as Apple. he predicted it at today's event: A place where privacy is the norm where we do not assume that we are basically screwed up and where we do not expect a new, massive leak that hit a huge service and lead to our email addresses being published on hasibeenpwned.com . Or where it is reasonable to assume that a technology giant will not store your password in a text file. Or he will not sell your data to Russian trolls who are trying to get you out of voting.
Imagine that just for a moment … nice, right? But it seems that there is no turning back at this point. The Internet we have is the one we have done and we have left with it. Apple's little safe oases can not reverse the storm with diarrhea.
Leading to her spring event, Apple has released a TV ad that is only related to iPhone's privacy features. It's funny and sweet, even insolent. Serves as a friendly reminder: Hey, we are good. No Name Naming * Cough * Facebook * Cough * Google * Cough * Everyone else.
But as Apple takes a privacy victory tour and is proud to have avoided advertising for its users, it's worth remembering: This is just part of Apple's advertising plan. The company understands that people desperately want more control over their personal information right now. So, the use of privacy – this time, the idea of it, and not the lack of it – to sell you more phones and streaming of TV services and credit cards.