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Apple charges employees for receiving their feedback on the Apple Arcade



In March, Apple unveiled its new Apple Arcade service. The monthly fee ($ 4.99, $ 9.99?) Will now be decided by subscribers to choose from over 100 new mobile games. Apple says it expects to launch Arcade this fall, but in the meantime, the company is providing employees with a preview of the service. According to 9to5Mac, those who work for the tech giant receive a one-month free trial; after the trial period, they pay 49 cents a month to test early compilations of some of the games that will be offered to subscribers once the platform launches. This early access program is expected to end after the final version of iOS 13 drops.
Games that are available for the Early Access Program include Way of the Turtle below in Bermuda Hot Lava Sneaky Sasquatch Kings of the Castle Frogger in Toy Town and Lame Game 2 . Apple Arcade will allow subscribers to play any title available for as long as they want, and players can switch platforms from iPhone to iPad, Mac and Apple TV without missing a beat. Users will also be able to play games, while offline and family with up to six members will be able to share a family subscription. Because players will pay monthly, there are no in-app purchases offered.

Apple reportedly spent $ 500 million on the Apple Arcade

After iPhone shipments reached a maximum of 231

.22 million units in 2015, the company decided to focus on its services unit. This was a smart move as many of the umbrella companies, such as Apple Music and Apple News +, require periodic payments from subscribers. And those businesses are less dependent on sales of new iPhones, instead depending on the large number of active iPhone users, who eventually number 900 million. The company has earmarked $ 50 billion in revenue from services by 2020, which will be double the $ 25 billion that the department raised in 2016. For the recently announced fiscal third quarter, covering April through June, the services department took a record $ 11.5 billion in revenue. That's a 12.7% annual gain of $ 10.2 billion the department took in the same quarter of 2018. Overall, the services division is Apple's second-largest business unit and the most profitable business. The success or failure of Apple Arcade will go a long way in determining whether Apple will reach its $ 50 billion goal next year.

Earlier this year, the report claimed that Apple had spent $ 500 million on the Apple Arcade; HSBC Bank analysts see the subscription service generate $ 370 million in revenue next year before jumping to $ 2.7 billion by 2022 and a whopping $ 4.5 billion by 2024. Bank analysis estimates that Apple Arcade will have 29 million subscribers by 2024, with individual subscriptions costing $ 12.99 per month.

In addition to paying the monthly subscription price, Arcade members are expected to release the cash they need to get accessories for their Apple devices as controllers. While subscribers will be able to navigate through Arcade games using the buttons on their iPhone, iPad or Mac, choosing an MFi (Made for iPhone, iPad) controller can make the game a little easier for some.

after all, the point of an early access program is to understand where Apple and game developers can make changes to improve their user experience. Although we do not have data revealing how much they have signed up for the short-term program, we would bet that it was more than enough for Apple and its developer partners to get a good idea of ​​the work that still needs to be done on Arcade before his start.


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