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Apple introduces the iPhone 12 Pro and iPhone 12 Pro Max with 5G



Cupertino, Calif. – Apple today announced the iPhone 12 Pro and iPhone 12 Pro Max, introducing a powerful 5G experience and advanced technology that pushes the boundaries of innovation for consumers who want the best from the iPhone. The iPhone 12 Pro features a new design and Super Retina XDR displays from end to end, the largest ever on the iPhone, protected by the all-new Ceramic Shield front cover, which provides the biggest jump in durability so far on the iPhone. Apple’s designed A14 Bionic chip, the fastest chip in a smartphone, has impressive computational photography features, including the all-new Apple ProRAW for more creative photo control, and allows for Dolby Vision̵
7;s first end-to-end experience, up to 60 fps. Redesigned professional camera systems include an expansive Ultra Wide camera, an even larger focal length telephoto camera on the iPhone 12 Pro Max, and new wide-angle cameras to capture beautiful professional images and videos in bright, low-light environments. The iPhone 12 Pro also features a new LiDAR augmented reality (AR) scanner and MagSafe, which offers powerful wireless charging and a whole new ecosystem of accessories that attach easily to the iPhone.

The iPhone 12 Pro and iPhone 12 Pro Max will be available in four stainless steel finishes, including graphite, silver, gold and Pacific blue. Pre-orders for the iPhone 12 Pro begin on Friday, October 16, with availability starting on Friday, October 23. The iPhone 12 Pro Max will be available for pre-orders on Friday, November 6, and in stores starting on Friday, November 13.

“It’s a huge leap forward for the iPhone, bringing the best 5G experience to the market and providing our cutting-edge technology to consumers who want the absolute most out of their iPhone,” said Greg Josuiak, Apple’s senior vice president of global marketing. “Each generation of iPhone has changed what we expect from a smartphone, and now with 5G, the iPhone 12 Pro offers a new generation of performance. Our close integration of hardware and software allows for amazing computing photography features, such as extending night mode to more cameras, and introducing support for HDR video with Dolby Vision. The modern LiDAR scanner means that users can experience AR like never before, and also offers the benefits of a camera with faster autofocus in low light and the introduction of portraits in night mode. These experiences and many more make this the best iPhone range so far. “


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