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Apple iPhone 11 most popular model pre-ordered in China



The cheaper Apple iPhone 11 seems to be the most popular model pre-ordered by Chinese consumers after the US tech giant cut the premium it charged consumers in China.

Chinese consumers have to pay a premium over the US price, which is between 10.5% and 12.5% ​​for the iPhone 11, according to CNBC analysis. The cheapest model starts at 5,499 yuan ($ 777). That markup is less than last year's iPhone XR – the equivalent of the new iPhone 11 – which had a 28% premium.

Apple was eventually forced to cut iPhone prices in China for this series.

But cheaper iPhone 1

1 pricing is of interest to Chinese consumers.

Fenqile, a Chinese e-commerce company and Apple authorized distributor, told CNBC that on all iPhones 11 pre-ordered – including Pro and Pro Max – 40% reserved 128GB iPhone 11 and 22% ordered 64GB iPhone 11. They are the two cheapest Apple models, which means that most pre-orders were for the iPhone 11.

This seems to support what it says on China's China website. [19659002] Wait for the 64GB and 128GB iPhone 11 time to extend by October 3, which is almost two weeks after the September 20 release date. Delivery times for devices can often give an indication of which are the more popular models. Some color options for the iPhone 11 have an estimated delivery date of October 15. For comparison, the iPhone 11 Pro Max has a delivery date, which is expected to be September 26 in China.

The next most popular pre-ordered Fenqile model is the iPhone 11 Pro Max 256GB, which accounts for about 13% of all ordered on the iPhone 11 platform series, the e-commerce company said. This phone starts at 10,899 yuan in China and should be encouraging to Apple that a small number of users are still buying higher-end models.

Tim Cook, CEO of Apple Inc., talks about the new iPhone 11. [19659002] David Paul Morris | Bloomberg | Getty Images

Apple has recently had a hard time in China. In the second quarter of 2019, its shipments decreased by 14% year-on-year, while its market share dropped to 5.8% from 6.4% over the same period last year, according to research firm Canalys.

Daniel Ives, Managing Director, Equity Research at Wedbush Securities, said China has an "opening window" of 60 million to 70 million users and that "about half" of them need to upgrade to the iPhone 11, so they can start successfully. But there are still winds.

"Sales in China remain the biggest X variable for Cook & Co. next year with trade tensions and the situation with Huawei remains black clouds over Cupertino's head in the region," Ives said in a note on Sunday, citing Apple CEO Tim Cook.

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