Apple Inc., facing accusations from rivals that it has too much control over its App Store, on Monday outlined plans to increase user privacy and keep user data out of the hands of other companies by exposing features including enhanced video conferencing and storage. virtual state ids on iphone.
The changes came at Apple̵
Many of the new features allow users to protect their data by trusting Apple brand information. Users will be able to scan ID cards in participating states in the United States, and the cards will be encrypted in the user’s digital wallet, along with credit and transit cards in some US cities. She is working with the US Transportation Security Administration to accept digital IDs at airports.
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In many cases, Apple itself cannot see all the information. The company is updating the paid version of its iCloud storage service to include a service that closes web browsing habits, even from Apple. Another new iCloud feature will allow users to hide their real email address, which is increasingly being used as an identifier for digital merchants to track users. Apple said that the prices of iCloud will not change with the new features.
Apple also changed some of its applications and services in ways that could increase rivalry with Zoom Video Communications Inc and Microsoft Corp. teams, both of which gained notoriety during the pandemic.
It has updated its FaceTime video chat app to allow multi-party chat planning and make the software compatible with Android and Windows devices.
Apple has also introduced what it calls in-app events, a way for developers to host live events in apps and make those events live in the App Store. Video game developers, for example, could host live tournaments and offer them in the App Store that Apple’s current systems aren’t designed to handle.
The move could boost competition with Facebook Inc, which said Monday it plans to launch an online event business that will be free until 2023 and then charge commissions lower than Apple’s 30% fee for App Store.
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Several of the other features introduced by Apple on Monday, such as the ability to click a photo of a sign and use artificial intelligence to extract the written text, have been present in the competing Android operating system for several years.
The rest of Apple’s conference is devoted to technical sessions for developers, some of whom are bristling with its controls and fees.
These issues are subject to regulatory scrutiny and are at the heart of the antitrust lawsuit filed by the founder of Fortnite Epic Games, in which a federal judge is considering how to rule.
Apple says its App Store practices are expanding the mobile software market by creating a trusted application environment that consumers trust, and Apple CEO Tim Cook and his team have not dealt with strained relationships with developers at the time. of the presentation.
Not all developers have negative sentiments, said Ben Bajarin, chief executive of Creative Strategies, who surveyed Apple’s developers and found that more than 90 percent had no plans to stop making apps for Apple devices.
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However, some complaints are widespread, with more than half of developers saying fees should be limited to 10%, and many want more clarity on the reasons for rejecting apps from the App Store and how to resolve such issues, Bajarin said.