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Apple is in the market of a hardware advantage over the big TV message



Apple has announced three new products this week – an unusual edition for the technology giant who usually prefers to unveil new products as part of a flashy stage show. This week's announcements, which include new versions of iPad Mini, iPad Air, iMac, and Apple's AirPods, were made quietly through press releases published early in the morning.

Apple came into the market to clear its time during the launch scheduled for next week, and on Monday, instead of spending time in talks about Apple's new products are not the company's main product lines. The new iPads are upgraded versions of the previous models, the new iMac models have become a bit faster t Chips of Intel and AMD and new AirPods have won battery life and wireless charging support, Doc updates are not innovative, but they are nice.] A pple has invited journalists, film stars and industrial analysts at Cupertino, California on March 25. Historically, the company is interested in having its new hardware in the focus of Apple's hardware premium this week offers a different focus for the event next week ̵

1; a new approach that seems less and less likely to include new hardware products that customers can buy when the event is over.

Instead, Apple will discuss non-hardware products. Apple will soon release a video streaming service, CNBC announced last month that includes free original TV shows as well as a subscription platform for media companies to play content through the Apple TV application on iPhone, iPads and Apple TV.

Apple is also expected to release a subscription news service as part of its Apple News app. The code snippets found in the recent iOS version of the iPhone operating system suggest that the contents of magazines and news will be included in one subscription. Last year Apple purchased Texture, a startup company selling a similar digital magazine for $ 9.99 a month. context, but is not directly targeted at consumers. Apple's CEO Tim Cook said in January that the iPhone in use is fueling the growing business services of the company, amounting to $ 10.9 billion in revenue last quarter, including subscription products such as Apple Music and App Software Store, as well as revenue like charges collected by Google.

"While new video and / or news products can help increase the lack of iPhone, they seem unlikely to have a major impact on Apple's bottom line," Goldman Sachs analyst Rod Hall But because Apple may need to focus on shareholders and investors, it also seeks to position its new subscription services as products that customers want to buy their new video content as programs that people can not miss.

There are still more products that could be announced this week, such as Apple's long-standing wireless AirPower charger. There are also rumors that Apple can update iPod Touch for the first time since 2015.

With the release of new gadgets in the week before its big start, Apple cleared more time to discuss its video and new products, and that's the chance that sleek new gadgets are not the only thing Apple can make its customers want.

WATCH: Apple's new iPad mini – powerful and compact tablet


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