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Apple may have leaked the M1X on YouTube and no one noticed

Here is a charming little mystery.

Entering WWDC 2021, it looked pretty likely that Apple would announce a redesigned MacBook Pro with rumors, along with a more powerful update to the M1 processor, perhaps called the M2. This did not happen, so many came to the conclusion that this time they had just gone wrong.

But then @maxbalzer_ on Twitter noticed something interesting about WWDC’s live stream on YouTube: Apple tagged it with the keywords “M1X” and “M1X MacBook Pro.”


We confirmed this ourselves (call the TubeBuddy extension, which shows the labels). At the time of publication of this article, the labels are still up.

Now there are a few seemingly simple explanations. Maybe the one who set up the live stream was just trying to maximize the views of the stream, and using leaks seems like an easy way to do that.

But that’s … kind of weird. It is Apple we are talking about – they almost never recognize leaks and do not need to look for views.

List of tags used by Apple for WWDC 2021, including