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Apple set to unveil streaming service, will reportedly offer HBO, Showtime for $ 9.99 a month



Apple Inc.

According to the Wall Street Journal, Apple, according to the Wall Street Journal, Apple,

                            
                            
                                  
      
      
      
      
      
      
      
                                  
                                     AAPL, -2.07%

will charge for the service, contrary to the September report that said it would be offered to users of Apple devices.

While Apple's staff have reportedly been calling the Netflix-killer service, the details make it sound more like a cable-killer, with the ability to subscribe to other streaming providers with a single click, making the process easier for consumers. The Journal said Apple will offer subscriptions to channels such as HBO, Showtime and Starz for $ 9.99 a month each.

Apple will support its third-party channel offerings with a stable of dozens of original TV series from creators such as J.J. Abrams and Reese Witherspoon

The Journal said Apple would break its standard practice and also offer its streaming service through third-party devices, such as Roku streaming sticks and smart TVs

Apple will announce details on a "special event "at its Cupertino, Calif., headquarters Monday at 1

pm

Also Monday, the Journal said Apple will unveil a premium subscription tier to its News app, with access to over 200 magazines and newspapers, including the Wall Street Journal, for $ 9.99 a month. The New York Times and Washington Post, which have higher-priced monthly subscription programs, will not be part of the service.

The offerings will probably be a significant boost for Apple's revenue services, which the tech giant has been focusing on

Apple stock has surged to a four-month high last week, as some analysts gave bullish forecasts ahead of Monday's special event

Apple shares are up 21% year to date, compared to a 12% rise for the S & P 500

                            
                            
                                  
      
      
      
      
      
      
      
                                  
                                     SPX, -1.90%

and a 9% gain for the Dow Jones Industrial Average

                            
                            
                                  
      
      
      
      
      
      
      
                                  
                                     DJIA, -1.77%

of which he is a component


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