This story is part of our full coverage of the latest news from Apple Headquarters.
Apple has listed nine titles that will be available when Apple TV Plus launches. "All these incredible shows for the price of a single movie rental," Cook said on stage Tuesday. "It's Insane."
Apple TV Plus will have a download option to watch your originals offline. In addition, Apple TV Plus will also be able to watch competitors' devices. The Apple TV app to which you will broadcast Apple TV Plus programming is available on Samsung smart TVs, and is expected to be available this year to Roku, Amazon's firefighters, and Sony, LG and Vizio.
The company said that the "most" Apple TV Plus series will premiere with three episodes, followed by one new episode a week, while "the full seasons of some episodes will be available at once."