Apple’s vice president of iPhone Marketing, Kaiann Drance, gave a new interview for Rich DeMuro in the Rich on Tech Podcast to discuss the iPhone 12 and iPhone 12 Pro.
Although much of the interview echoed points from Apple’s Hello Speed event, there were a number of interesting pieces about the impact of 5G on battery life, MagSafe’s concerns, and the lack of a power adapter in the box.
5G and battery life
DeMuro asked about the effects of 5G connectivity on the battery life of the iPhone, to which Drance replied:
We were able to do a bunch of software optimizations throughout the system to make the battery life even better, and on top of that we added a new feature called “Smart Data Mode”; that will allow you to manage 5G usage and battery life. a little better so you can use 5G speeds when it really matters, then for places where it might not matter, you’ll go back to 4G LTE speeds to save battery life. And the last part of it that I think is really important is the work we’ve done with our partners working with them on their network settings, on their deployment plan, so they’re also optimizing their settings with the iPhone. optimize for battery life.
Glass and durability
Drance ignored answering whether a screen protector was still needed with the new Ceramic Sheild windshield of the iPhone 12 and iPhone 12 Pro. However, she explained that the new flat-edged design helps protect against falls and makes the iPhone more durable. Although the rear window of the “iPhone 12” and “iPhone 12 Pro” does not use a ceramic shield, Drans said that he still uses “the hardest glass available in the smartphone”, which achieves a “2-fold increase in performance” against accidental falls.
Asked about the new MagSafe system and concerns about whether the magnets could deactivate the cards, Drans acknowledged that some cards could be affected by Magsafe:
We make sure we protect ourselves as much as possible, and these credit cards are made with magnetic strips that are quite strong, so it shouldn’t be a problem next to your phone … what you want is just to beware, these are disposable cards, like the hotel cards … you may not want to put this against it, but we certainly have great options like the wallet, the wallet is shielded.
iPhone Launch Day
DeMuro also asked what customers can expect from the launch of the “iPhone” this year, and Drans stressed the need for contactless delivery and pre-order for pickups in the store. She also said that customers who enter should expect delays:
If you still show up as a walk … we can give you an appointment to come back later, but you can certainly expect to wait a little longer because of the busyness of the shops and the physical distancing … we may fail to attract everyone as quickly as possible.
USB-C power cable included in the box
Finally, DeMuro asked why Apple still chose to plug a USB-C charging cable into iPhone cases. Although he acknowledged that Apple stopped plugging the power adapter into the iPhone for environmental reasons, he asked why Apple included a USB-C cable when many customers would not have a USB-C power adapter, especially if they came from an older iPhone.
Interestingly, Drance suggests that users continue to use their older Lightning cable if they don’t have a USB-C power adapter or maybe even use a Mac laptop to charge.
So in the first place of the “iPhone 12” models, you can still use your old Lightning cables and some of those power adapters that work with this … each of them will continue to work, in fact we recommend that you use these as well. Now, if you need a new one … we plugged USB-C into the lightning cable in the box. It’s different because it’s more modern, it’s faster … now it can still be used with any USB-C power adapter, so where can you get one?
Well, maybe you already have one if you have either another smartphone or another consumer electronic product. In the last few years, many of them have turned to these type-C adapters … Now, if you are an Apple user and happen to have a Mac or iPad, we have included these USB-C power adapters in recent years for these products, and themselves computer ports include USB-C. So these are other options for you.
The iPhone 12 and iPhone 12 Pro are available today, starting at $ 799 and $ 999, respectively.