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Apple Watch SE: If you’ve continued to buy a smartwatch, now may be the time



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A cheaper Apple Watch is here.

Screenshot / CNET

This story is part of Apple event, our full coverage of the latest news from Apple headquarters.

Since Apple released its first smartwatch in 2015, the Apple Watch has been highly valued in many different demographics – although the price tag has made it inaccessible to some. That changed on Tuesday when the company announced the Watch SE, a more affordable watch for those whose budgets did not previously extend to Apple’s smartwatch ownership.

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With a Watch SE of $ 279 (£ 269, A $ 429), Apple wants to attract a new audience of smartwatch users – including children. The new Apple Watch family setup feature allows people to connect multiple watches to one iPhone, and Apple apparently hopes parents will be persuaded to invest in a smartwatch for their favorite offspring.

Although it looks a lot like the current 3 Series watch, the Watch SE contains a more powerful processor than Apple’s older watch. The 3 Series dates back to 2017, so customers can rest assured that Apple is doing more than reconfiguring an old product; the company has provided the device with much-needed internal refresh to become relevant in 2020 and beyond.


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As might be expected from a cheaper model, the SE doesn’t have all the advanced features of Apple’s higher-end watches, such as the FDA-cleared ECG app, but it still has a number of fitness tracking and drop-down features. detection introduced in Series 4. They include the same accelerometer, gyroscope and permanently included altimeter as the new Apple Watch Series 6. The company also promises larger and easier-to-read readings of its “most advanced” watch, which is actually 30% larger than the Series 3 screen.

Apple’s September event is usually an opportunity for the company to showcase its latest iPhones, but with no phones to appear on Tuesday, the watch has managed to take center stage. They were expecting to see Apple unveil the iPhone 12 in just a few weeks, but until then, the company offers some things to get excited about.

Among Apple’s announcements made during Tuesday’s event, the unveiling of the Apple Watch SE stands out with the potential introduction of a much-loved (and eagerly) product to a new audience. Although experienced smartwatch owners or those who need a better understanding of their health performance may still be attracted to the more expensive, best-in-class Apple Watch, the SE can do a good job of servicing the majority of people looking for an attractive and capable smartwatch.

The Watch SE can also benefit Apple by allowing it to maintain its position as a market leader in global wearable sales. The cheaper smartwatch could allow the company to attract buyers who would otherwise choose a budget fitness tracker from rivals like Fitbit.


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