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Apple's TV show and news pack can have fake opponents



Easy new fixtures are usually the stars of Apple splashy & # 39; events. But on Monday the company will focus on subscriptions and services .

The new television service is expected to feature the Apple event at the Steve Jobs Theater in Cupertino, California. Apple is likely to unveil the news subscription service embedded in re-thinking Apple News, as well as a package that will manage them all by tying all the services with Apple Music. In addition, it is always possible for the show to end with "one more thing".

In other words, Apple has acquired a new field of competitors ̵

1; just like two of Apple's existing competitors cry . In the past two weeks, Spotify and Kaspersky Lab have filed appeals with regulators who claim that Apple stifles services that directly compete with its. The two companies, a string music giant and cybersecurity, have made similar claims that Apple is abusing the market power of its App Store to strangle the characteristics, promotions or prices of competitors.

Apple dismissed Spotify's allegations and did not comment. Apple has refused to comment on this article.)

These antitrust disputes appear unpleasant and unclear, but they can affect the applications and services you use every day. They can cause changes in how you can easily buy services from Apple's competitors and how much you pay for them. And with Apple to expand the types of services already offered by your platform companies, more than your favorite apps can be sucked into the debate.


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Apple's dominance did not go unnoticed. Senator Elizabeth Warren, a Democratic party presidential candidate, has called for the separation of technology titans, including Google, Facebook
and yes, Apple . "What we are really experiencing here is an existential crisis of … a new economy," said Rieva Gajitz Little, an IDC payment strategy analyst. "We live in a market economy where innovation is endless, but we have not yet answered the issues of monetization honestly."

Another powerful regulator has shown he's also listening to the headphones against Apple.

Margreta Vestagger is the EU Commissioner for Competition. Perhaps you know her from the billions of euros that the EU has paid to Google. A day after Spotify filed an appeal against Apple in his office, Vestager wrote about the "strong message" sent by Spotify's boss.

Vestager has already accepted Apple. In 2016, her office ordered the iPhone manufacturer to pay nearly $ 15 billion in Irish taxbacks. But before Spotify's complaint, Vestager said in November that the preliminary investigations by her cabinet found that Apple was not sufficiently dominant in some areas to justify regulatory action.

Although these complaints are being filed in Europe or Russia, actions against Apple may affect customers around the world.

Apple would like to have two different systems in different jurisdictions? " Barbara Sicalides, an antitrust lawyer at Pepper Hamilton, said," It's just not the way the Internet is created

A team of rivals

Apple and Spotify are the two worlds dominant streaming music With 96 million customers paying, Spotify is the largest in the world Apple Music with more than 50 million subscribers is the next

But Apple's expected services on Monday could turn it into more direct competition with the other services you use.

Netflix, Hulu and other subscription video services will be in competition Apple's cross-junctions, as they will release their original $ 1 billion of JJ Abrams, Brian Larson, Oprah Winfrey and Reese Witherspoon, offering additional subscriptions to Apple's head with Amazon Prime Video and its channel model – even ran into traditional partners like the AT & T wireless company, which offers a VRV suite of streaming services for niche genres. The company is expected to announce, among other things, access to premium channels such as HBO, Starz and Showtime for $ 9.99 each, according to The Wall Street Journal. (CBS, mother of CNET, also owns Showtime.)

And Apple's news service, which is expected to offer a subscription that unlocks access to a number of magazines and newspapers, would mean Apple would pay for dollars against any subscriber – publisher not participating in the Apple package.

Do not expect to read there The New York Times for example: The CEO of the newspaper said he was "constrained" about the concept.

One of his concerns – he does not want to give up on part of the $ 15 daily subscription to the Times – fits into one of Spotify's main accusations of how Apple stacks the deck against competitors: the App Store fee is 30 %,

Apple Bite

This is something that many services care for. For every digital product or service sold in an iOS app, Apple takes 30% off. This means that every time Spotify registers a new $ 10-month premium member in her iPhone app, Apple takes $ 3. This fee is down to 15% after the subscription lasts for over a year.

Spotify says that because Apple Music does not face the same tax, Apple has an unfair advantage in pricing: Spotify has to choose between charging iPhone customers $ 3 or live 30% less of its biggest competitor for every iOS member.

There is a reason why Netflix does not allow you to sign up for the service through her app – she does not want to pay Apple a 30% charge. But the titanium of the streaming media is also big enough to get away with it.

Google's Android mobile system also has a powerful Google Play market, and also draws similar charges. But services can run Android apps outside the Google market – known as sideloading – easier than Apple. Epic Games does this with Fortnite so the crazy popular game is available in the App Store, but not on Google Play. Tim Sweene, Chief Executive Officer of Epic, called Apple's "parasite loss" fees.

Sweeney said in a CNET statement that Epic "would like to distribute Fortnite directly to its iOS customers, but Apple's current conditions do not allow developers to do so." Epic advocates a change in Apple's policy to

But Apple's response to Spotify's complaint highlights the unpleasant feeling of being a fan of these competitive services. "Spotify will not be the business with who are today without the App Store ecosystem, "said Apple, and Spotify wants to" avoid contributing to maintaining this ecosystem for the next generation of application developers. "

One part of this is beyond dispute: Spotify will not be a giant without an App Store gateway for 900 million active iPhone. The recourse to Spotify vs. Apple is simply to stop selling app subscriptions. But for services that are still looking at Spotify's scale, dropping out of the App Store may not be an option.

Update lockdown

The second of Spotify's complaints last week, repeated by Kaspersky's statement on Wednesday, may also upset fans of Apple's recent competitors. They both claim Apple keeps updates on their apps as a way to silence their rival's competitive advantage – using their App Store policies to shrink features or prevent you from knowing about transactions.

Spotify claims that by 2016, as a way to gather a rival while Apple Music grew, Apple began to reject Spotify's application updates. Last year, for example, Apple rejected the app because the word "free" was in the screenshot of Spotify's app in the App Store. According to Kaspersky, after iOS released its own parental controls, Apple banned the encryption type, allowing competitors to offer similar features. Kaspersky Safe Kids has been hosted in the App Store for almost three years, the company said, while last year's iOS 12 update meant Apple was rivaling itself.

Apple dismissed Spotify's claim. "The only time we wanted corrections is when Spotify tries to bypass the same rules that follow any other application," he said. Apple did not respond to Kaspersky's allegations.

"There is a level of closed security and blocking that Apple has long operated," said Malton . "You can not get other applications of the damn thing."

This can mean challenges to video and news apps on your iPhone. And maybe others, depending on what Apple has "one more thing."

Originally posted on March 23 at 5 o'clock in the morning.
Updated March 24th at 12:07 pm Adds a quote from Epic CEO and the context of Vestager.
Updated March 25 at 4:30 pm PT: Adds basic information.


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