For US customers, standard and premium Netflix plan costs are skyrocketing. The updated pricing is now in effect for new customers, while existing customers will increase in the coming weeks. And the change is coming as Apple TV + extends its free trial until February 2021.
The last time Netflix raised its prices was in January 2019. With this new round of changes, Netflix’s master plan remains the same at $ 8.99. These are the standard and premium plans, which jump to 1 and 2 dollars respectively to 13.99 and 17.99 dollars against the background of increased competition in the streaming market with the latest services such as Disney + and Apple TV + (via The Verge).
While another price hike isn̵
As The Verge notes, here’s how Netflix COO / CPO Greg Peters recently hinted that a price jump is imminent:
Questions about price increases arose during Netflix’s last call for revenue this month. Greg Peters, chief operating officer and chief product officer of Netflix, said that as the company invests more in both content and technology, they “will come back from time to time and ask [customers] pay a little more to maintain this virtuous cycle of investment and value creation. “
In the past, Netflix CEO Reid Hastings said the company could lose some customers due to things like price increases and competitors. What about you? Is the last jump something you’re good at, or will it make you reconsider your subscription? Share your thoughts in the comments below!
Here are the updated plans / prices:
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