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AT&T hikes TV Now priced at $ 15 per month



Service prices are rising to "reflect the cost of delivering content to our customers," AT&T said in a statement to Engadget. It is unclear if this reflects higher channel speeds, AT&T infrastructure costs, or a combination of the two.

Price increases seem likely, regardless of these costs. The carrier is more focused on making AT&T TV Now more profitable than it is getting subscribers and has lost subscribers in recent months ̵

1; 168,000 in the second quarter of this year alone. A theoretical increase in the percentage offset this loss. However, as you might guess, this also risks alienating subscribers who offer new rates and are not interested in AT&T's specific offers. Rivals also raise prices, but the difference may be big enough now that viewers may be tempted to cross.


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