AT&T seems to be killing its AT&T TV Now packages, directing new customers to its similar product AT&T TV. Yes, these are two different things.
As reported Diversity, the AT&T TV Now website now – which earlier this month still elevated live TV streaming packages – now splashes advertising for the company’s AT&T TV product, a streaming hardware service starts last year. A notice on the site states that AT&T TV Now has “merged with AT&T TV to provide you with the best live and on-demand experience”, with an additional language that AT&T TV Now plans are no longer an option for new customers. However, the site states that AT&T TV Now customers will still have access to their accounts.
AT&T did not immediately request a comment on the change.
It is not clear how pricing will work for existing customers, as there are significant differences between the two products. With AT&T TV Now (formerly DirecTV Now), its two main packages were an option for $ 55 per month with more than 45 channels and a premium package for $ 80 per month that included more than 60 channels, as well as HBO Max. Meanwhile, AT&T TV offers several subscription packages that range from $ 70 to $ 95 per month or more, depending on the add-ons that are included.
But AT&T TV also has a bunch of sneaky terms and fees that can make these seemingly decent streaming prices go up pretty quickly. ThatThe streaming box can cost $ 5 a month for 24 months or $ 120 a month box, depending on which option is the company determines that you meet the conditions. Signing a two-year contract with AT&T TVfor example, it will start at $ 60 a month for the first year, but will cost you $ 93 a month next year. When Gizmodo reviewed service and hardware last year around the launch of AT&T TV, shady pricing was a major concern.
At least AT&T seems to be splitting into its confusing marketing and product range. I guess that makes sense after the great HBO Go / Now / Max failure from 2020