He certainly understands the meaning, doesn’t he?
A recent series of advertisements launched by the tourism department of the city of Berlin has ruffled several feathers – and critics point to one advertisement in particular.
“The raised index finger for everyone without a mask,” the ad said, which also featured an image of a woman waving her middle finger. “We obey the rules of the crown.”
In response, Visit Berlin announced that it had removed the ad from its larger “Berlin Gegen Corona” campaign, which is currently appearing throughout the city.
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Visit Berlin, the official travel website of the German capital, published the campaign in September, along with a series of public service announcements aimed at encouraging tourists and locals to wear masks amid the ongoing coronavirus pandemic. The campaign message, which has also been endorsed by the Senate Department of Economics, Energy and Public Enterprises, is also aimed specifically at restaurateurs and bar owners, who are currently subject to a number of coronavirus regulations regarding capacity, intervals and hours. work.
“The range of interesting restaurants, bars and pubs in Berlin is legendary. We want to keep this together, “said Burkhard Kicker, managing director of Visit Berlin, in a press release issued at the campaign’s debut in September. “The raised index is not well received in Berlin. That’s why we want to take Berliners with their own dry sense of humor. “
Christian Tenzler, a spokesman for Visit Berlin, also confirmed to the BBC that the use of the term “pointer”, although the woman in the advertisement clearly waves her middle finger, was a deliberate choice.
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But while many find the ad fun, some aren’t so tickled.
“The Senate seems to think that insulting people is more successful than strict, clear rules with effective control,” said Lorenz Marold, editor-in-chief of the Berlin newspaper Der Tagesspiegel, according to the BBC. “It simply came to our notice then. “
Even Michael Mueller, the mayor of Berlin, claims the ad is “embarrassing,” according to the German newspaper Deutsche Welle.
Tenzler later apologized if the ad offended tourists or Berliners who were medically banned from wearing a mask and could feel offended.
Then, on Wednesday, the ad was withdrawn in its entirety, Reuters reported.
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Other campaign ads, which aren’t nearly as rude, will continue to run throughout the city, a Visit Berlin spokesman told Reuters. Among other reports, one claims that the city’s recommendations for coronavirus are “easy to remember even after five beers”, while another calls on viewers to keep “their masks on”, otherwise the lights of Berlin will “go out”.
Messages are currently appearing on virtual billboards and bus stops at popular tourist destinations in Berlin. The campaign is scheduled to run until March to help “get through the fall and winter without a new lock.”