B Ernie Sanders fought in the polls in 2020, but he maintained an advantage in branding against the background of the slogan and logos.
In a poll of registered voters on the design and slogans of the presidential candidate's logo, 578 Democrats rated the Vermont senator's logos and the Future to Believe slogan more than any other Democratic candidate, including his main rival for the Left – Massachusetts supporters Elizabeth Warren's sister-in-law.
"The choices are interesting because many designs are released in a short time and they all try to do the same thing. In this cycle, with such a diverse and overcrowded field, there were more risks and experiments than usual, ”said Crestline Custom Promotional Products' Dale Dumm, who commissioned the study.
Respondents were asked to focus on the logo design and the slogan message rather than on the candidate.
Montana Governor Steve Bullock's "Honest Shot For All" was the second highest rated Democratic presidential slogan, former Maryland Republican reporter John Delany's "Focus on the Future" came third, and "Dream Big, Fight Warren's firm came fourth.
Democratic lines with the lowest-rated labels included Minnesota Amy Klobuchar's seeds for "Amy for America," "Brave Wins" for New York Senator Kirsten Gillibrand ̵
Sanders slumped rivals like Warren and Joe Biden. The former Vice President leads RealClearPolitics' average with 30.2%, followed by Warren with 19.8% and Sanders with 16.6%. At the end of March, Sanders came in second with 23.8% behind Biden with a tally of over 30%.
On the Sanders logo with glasses with the American flag and the silhouette of his hair, one respondent said: "This is one of the most remarkable logos I have seen. It's smart and memorable. "
Democratic voters also prefer the classic Bernde" Bernie "logo of Sanders with red and blue wave lines, two Biden logos with three red lines in place of the traditional" E ", one using his last name and one using his first and Julian Castro's black-and-white logo with a blue accent, "á." "This logo is extremely dull and too minimalistic," one respondent said. Voters liked the same design in a naval color scheme, but it still fell into the bottom half with rating logos.
Almost half of the candidates put themselves in the name with voters, omitting family names from their logos. Democrats rated them an average of 5.42 out of 10, compared to an average of 5.24 for those with names.
The candidate for this campaign season also included a number of logos that deviated from the traditional patriotic patterns of red, white and blue, which were less popular. Non-traditional color logos received an average score of 5.11 from Democrats, while red, white and blue logos received an average of 5.45.
The Harris logo is yellow and purple, and spiritual author Marian Williamson uses a heavy dose of pink. "It's very feminine and can 'turn off' some voters," said one of the respondents about the Williamson logo. "The color scheme makes me think this is for music advertising since the '70s," said another of the Harris logo.